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Buku Ajar Kebijakan & Manajemen Pariwisata
Buku Ajar Kebijakan & Manajemen Pariwisata ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu kebijakan & manajemen pariwisata. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu kebijakan & manajemen pariwisata dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah kebijakan & manajemen pariwisata darurat dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari konsep manajemen destinasi pariwisata, peran stakeholder de...
Manajemen Pariwisata : Pengembangan dan Pemasaran Pariwisata di Indonesia
Buku Referensi “Manajemen Pariwisata : Pengembangan dan Pemasaran Pariwisata di Indonesia” ini membahas secara komprehensif pengelolaan dan pemasaran pariwisata di Indonesia, mencakup dari konsep dasar hingga strategi pengembangan destinasi. Bab pertama memperkenalkan pentingnya pariwisata sebagai sektor ekonomi strategis dan tren yang memengaruhi industri ini. Selanjutnya, bab kedua dan ketiga fokus pada pengelolaan sumber daya dan destinasi pariwisata, dengan penekanan pada keberlanjutan dan pengembangan infrastruktur yang mendukung daya tarik wisata. Bagian akhir buku ini mengeksplorasi strategi pemasaran, branding, dan promosi destinasi pariwisata, termasuk studi kasus dari Indonesia yang berhasil. Tantangan dan peluang dalam pengembangan pariwisata juga dibahas, memberikan panduan tentang inovasi dan langkah-langkah yang perlu diambil untuk memastikan masa depan pariwisata yang berkelanjutan di Indonesia. Buku ini ideal bagi praktisi, akademisi, dan mahasiswa yang tertarik pada pengelolaan pariwisata yang efektif dan berkelanjutan.
The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digita...
The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from pass...
Cultural Tourism
Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome fo...
Cultural Heritage and Tourism
Cultural heritage is one of the most important tourism resources in the world. This book provides a comprehensive theoretical overview and applied knowledge of the issues, practices, current debates, concepts and management concerns associated with cultural heritage-based tourism. The second edition has been updated to include timely and emerging topics such as geopolitics, conflict, solidarity tourism, overtourism and climate change. It also expands on important areas such as environmental change, technology, social media, heritage economics, Indigenous knowledge and co-created experiences. This edition includes up-to-date data, statistics, references, case material, figures and pedagogical tools. It remains an important and accessible text for undergraduate and postgraduate students of cultural and heritage tourism, cultural resource management, and museum management.
The Tourist-Historic City
Reflects the importance of heritage to cities, and cities to the creation and marketing of heritage products, not least within tourism. This book presents a review of the state of urban heritage tourism at the turn of the twentieth and twenty-first centuries.
Heritage Tourism
As one of the world's fastest growing industries, heritage tourism is surrounded by political and ethical issues. This research explores the social and political effects and implications of heritage tourism through several pertinent topics. It examines the hegemonic power of heritage tourism and its consequences, the spectre of nationalism and colonialism in heritage-making, particularly for minorities and indigenous peoples, and the paradox of heritage tourism's role in combating these issues. Drawing from global cases, the study addresses a range of approaches and challenges of empowerment within the context of heritage tourism, including cultural landscapes, intangible heritage and eco-museums. The research argues that heritage tourism has the potential to develop as a form of co-production. It can be used to create a mechanism for community-centred governance that integrates recognition and interpretation and promotes dialogue, equity and diversity.
Foodies
This important new cultural analysis tells two stories about food. The first depicts good food as democratic. Foodies frequent ‘hole in the wall’ ethnic eateries, appreciate the pie found in working-class truck stops, and reject the snobbery of fancy French restaurants with formal table service. The second story describes how food operates as a source of status and distinction for economic and cultural elites, indirectly maintaining and reproducing social inequality. While the first storyline insists that anybody can be a foodie, the second asks foodies to look in the mirror and think about their relative social and economic privilege. By simultaneously considering both of these stories, and studying how they operate in tension, a delicious sociology of food becomes available, perfect for teaching a broad range of cultural sociology courses.
Communication Models for the Study of Mass Communications
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
