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Buku Ajar Kebijakan & Manajemen Pariwisata
Buku Ajar Kebijakan & Manajemen Pariwisata ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu kebijakan & manajemen pariwisata. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu kebijakan & manajemen pariwisata dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah kebijakan & manajemen pariwisata darurat dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari konsep manajemen destinasi pariwisata, peran stakeholder de...
Manajemen Pariwisata : Pengembangan dan Pemasaran Pariwisata di Indonesia
Buku Referensi “Manajemen Pariwisata : Pengembangan dan Pemasaran Pariwisata di Indonesia” ini membahas secara komprehensif pengelolaan dan pemasaran pariwisata di Indonesia, mencakup dari konsep dasar hingga strategi pengembangan destinasi. Bab pertama memperkenalkan pentingnya pariwisata sebagai sektor ekonomi strategis dan tren yang memengaruhi industri ini. Selanjutnya, bab kedua dan ketiga fokus pada pengelolaan sumber daya dan destinasi pariwisata, dengan penekanan pada keberlanjutan dan pengembangan infrastruktur yang mendukung daya tarik wisata. Bagian akhir buku ini mengeksplorasi strategi pemasaran, branding, dan promosi destinasi pariwisata, termasuk studi kasus dari Indonesia yang berhasil. Tantangan dan peluang dalam pengembangan pariwisata juga dibahas, memberikan panduan tentang inovasi dan langkah-langkah yang perlu diambil untuk memastikan masa depan pariwisata yang berkelanjutan di Indonesia. Buku ini ideal bagi praktisi, akademisi, dan mahasiswa yang tertarik pada pengelolaan pariwisata yang efektif dan berkelanjutan.
The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digita...
The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from pass...
Foodies
This important cultural analysis tells two stories about food. The first depicts good food as democratic. Foodies frequent ‘hole in the wall’ ethnic eateries, appreciate the pie found in working-class truck stops, and reject the snobbery of fancy French restaurants with formal table service. The second story describes how food operates as a source of status and distinction for economic and cultural elites, indirectly maintaining and reproducing social inequality. While the first storyline insists that anybody can be a foodie, the second asks foodies to look in the mirror and think about their relative social and economic privilege. By simultaneously considering both of these stories, and studying how they operate in tension, a delicious sociology of food becomes available, perfect for teaching a broad range of cultural sociology courses.
Cultural Tourism
Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome fo...
Communication Models for the Study of Mass Communications
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Gender Diversity in Indonesia
Same-sex relations, transvestism and cross-gender behaviour have long been noted amongst a wide range of Indonesian peoples. This book explores dominant theories of gender and sexuality in relation to gender diversity in Indonesia. It discusses in particular intersexed groups, such as 'calalai', 'calabai' and 'bissu'.
Exotic Appetites
Exotic Appetites is a far-reaching exploration of what Lisa Heldke calls food adventuring: the passion, fashion and pursuit of experimentation with ethnic foods. The aim of Heldke's critique is to expose and explore the colonialist attitudes embedded in our everyday relationship and approach to foreign foods. Exotic Appetites brings to the table the critical literatures in postcolonialism, critical race theory, and feminism in a provocative and lively discussion of eating and ethnic cuisine. Chapters look closely at the meanings and implications involved in the quest for unusual restaurants and exotic dishes, related restaurant reviews and dining guides, and ethnic cookbooks.
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