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Handbook of Research on Effective Advertising Strategies in the Social Media Age
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Current Debates in Accounting & Finance
This book is a product of the need of understanding the new debates both from the perspective of business management and economics. The first part discusses accounting education and accountancy. In the second part, the relationship between investment and development has been investigated according to entrepreneurship and environment. The next part deals with the current debates on investment in terms of microeconomics. In the fourth part, the factors influencing decision-making in financial markets have been discussed by focusing on volatility, timing, and financial performance. In the last part of the book, current debates are about how managing and hedging risks of new instruments in the financial markets.
Bountiful Empire
This meticulously researched, beautiful volume offers fresh and lively insight into an empire and cuisine that until recent decades has been too narrowly viewed through orientalist spectacles. The Ottoman Empire was one of the largest and longest-lasting empires in history—and one of the most culinarily inclined. In this powerful and complex concoction of politics, culture, and cuisine, the production and consumption of food reflected the lives of the empire’s citizens from sultans to soldiers. Food bound people of different classes and backgrounds together, defining identity and serving symbolic functions in the social, religious, political, and military spheres. In Bountiful Empire, Pr...
Reading the Media
Renee Hobbs provides the first empirical evidence of the impact of media literacy on the academic achievement of adolescents. This pioneering book chronicles the practice of high school teachers who prepared their students to critically analyze all aspects of contemporary media culture. To do so, they developed an innovative curriculum that incorporates popular media, television, journalism, film, and new media into the required English curriculum. This book examines the processes they used to design and implement the new curriculum as well as the specific, measurable impact that the program had on students. Book Features: Documents how a media literacy course significantly improved reading comprehension, writing, critical analysis, and other academic skills. Offers practical information for teachers attempting to bring media literacy into their classroom, including lesson plans and activities. Examines how media literacy education increases motivation and builds citizenship skills with teens.
Teaching Anatomy
Teaching Anatomy: A Practical Guide is the first book designed to provide highly practical advice to both novice and experienced gross anatomy teachers. The volume provides a theoretical foundation of adult learning and basic anatomy education and includes chapters focusing on specific issues that teachers commonly encounter in the diverse and challenging scenarios in which they teach. The book is designed to allow teachers to adopt a student-centered approach and to be able to give their students an effective and efficient overall learning experience. Teachers of gross anatomy and other basic sciences in undergraduate healthcare programs will find in this unique volume invaluable informatio...
Globalization and Media
The global village, however, is not the blissful utopia that McLuhan predicted.
Social Media :.
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Geological Education
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Discourse and Discrimination
Discourse and Discrimination is a study of how racism, antisemitism and ethnicism are reflected in discourse. The authors first survey five established discourse analysis approaches before providing their own model and three case-studies. Drawing on a wide range of sources, they question why racism and anti-Semitism are still virulent worldwide.
