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"Komunikasi Bisnis: Efektif dan Modern" adalah panduan komprehensif yang mengintegrasikan konsep-konsep komunikasi tradisional dengan strategi modern untuk membantu pembaca menavigasi lingkungan bisnis yang cepat berubah. Dalam buku ini, pembaca akan dihadapkan pada pemaparan mendalam tentang nilai pentingnya komunikasi yang efektif untuk kesuksesan dalam bisnis kontemporer. Berfokus pada teknik dan pendekatan terkini, buku ini mengarahkan pembaca menuju memahami bagaimana integrasi media sosial, strategi pemasaran inovatif, dan kolaborasi virtual dapat membentuk fondasi komunikasi yang relevan untuk era digital saat ini. Melalui analisis praktis dan penerapan langsung dalam studi kasus kontemporer, buku ini menyoroti bagaimana elemen-elemen komunikasi tradisional seperti persuasi, presentasi yang efektif, dan kepemimpinan dapat dioptimalkan dengan sentuhan teknologi terbaru. Sebagaimana Yang dan Chang (2021) menganjurkan, "Pemahaman yang utuh tentang integrasi komunikasi tradisional dengan teknologi modern akan membuka peluang baru dalam mencapai tujuan bisnis dan membangun hubungan yang berkelanjutan dengan stakeholders."
Sejatinya, buku ini dibuat tidak secara khusus untuk para pembuat film di lingkungan industri media televisi, tapi buku ini pun dimaksudkan bisa dinikmati oleh para penggiat film dokumenter dari kalangan non-industri media televisi. Karena itu, saya mencoba menuliskan pengetahuan tentang program dokumenter kali ini dengan agak berteori, sambil mengimbanginya dengan cerita-cerita dari lapangan yang lebih bernuansa praktisi. Dengan harapan, seluruh uraian tersebut bisa dinikmati oleh kalangan mana pun. Melengkapi seluruh paparan tersebut, saya mencoba menghadirkan contoh kasus produksi program dokumenter untuk industri media televisi, beserta naskah program dokumenter sebagai nyawa kreativitas dalam produksi program dokumenter.
Banyak uraian yang menghadirkan pergerakan pesan-pesan film dokumenter yang kian ―seksi‖, dalam artian, tidak lagi sekadar rekaman-rekaman bertutur tentang estetisme alam atau budaya ala travelog, tapi menguat pada pesan-pesan yang bersifat persuasif dan propaganda. Terlebih lagi untuk situasi Amerika Serikat yang seakan sangat merasakan betul manfaat persuasif dan propaganda ini. Film De Antonio karya Emile de Antonio yang diilhami politik Marxis dan kritik intelektual terhadap kemunafikan Amerika bisa menjadi contoh kasus. Contoh paling baru, saya tidak akan mengabaikan film-film karya sutradara kontroversial Michael Moore melalui Roger and Me (1990), Bowling for Columbine (2002), hingga Fahrenheit 9/11 (2004), yang cukup dikenal oleh khalayak di tanah air. Kata kunci ―persuasif‖ dan ―propaganda‖ menjadi catatan penting dari uraian ini sebagai benang merah untuk menjumpai film-film yang merepresentasikan penanda-petanda kuasa hegemonik (dominasi secara budaya) media dokumenter.
Identity is defined in many different ways in various disciplines in the social sciences and sub-disciplines within psychology. The developmental psychological approach to identity is characterized by a focus on developing a sense of the self that is temporally continuous and unified across the different life spaces that individuals inhabit. Erikson proposed that the task of adolescence and young adulthood was to define the self by answering the question: Who Am I? There have been many advances in theory and research on identity development since Erikson's writing over fifty years ago, and the time has come to consolidate our knowledge and set an agenda for future research. The Oxford Handbo...
This provocative book challenges conventional thinking that stereotypes are always inaccurate, exaggerated, and generally destructive by daring to look at stereotyping empirically. The chapters provide insights into how stereotyping may help us manage information without necessarily being destructive. They also unearth the complex cognitive and attitudinal processes that underlie stereotyping, so we may harness these processes to better understand group differences and to promote greater respect for those we see as different from ourselves.
This compelling book examines the mobility of domestic workers, at both material and symbolic levels, and of the formation and social mobility of the urban middle-class through its consumption of domestic service.
This is a collection of articles dealing with the point of view of symbolic interactionism and with the topic of methodology in the discipline of sociology. It is written by the leading figure in the school of symbolic interactionism, and presents what might be regarded as the most authoritative statement of its point of view, outlining its fundamental premises and sketching their implications for sociological study. Blumer states that symbolic interactionism rests on three premises: that human beings act toward things on the basis of the meanings of things have for them; that the meaning of such things derives from the social interaction one has with one's fellows; and that these meanings are handled in, and modified through, an interpretive process.
A Networked Self examines self presentation and social connection in the digital age. This collection brings together new work on online social networks by leading scholars from a variety of disciplines. The volume is structured around the core themes of identity, community, and culture—the central themes of social network sites. Contributors address theory, research, and practical implications of the many aspects of online social networks.
Inspired by egalitarian doctrines, the Dalit communities in India have been fighting for basic human and civic rights since the middle of the nineteenth century. In this book, Shailaja Paik focuses on the struggle of Dalit women in one arena - the realm of formal education – and examines a range of interconnected social, cultural and political questions. What did education mean to women? How did changes in women’s education affect their views of themselves and their domestic work, public employment, marriage, sexuality, and childbearing and rearing? What does the dissonance between the rhetoric and practice of secular education tell us about the deeper historical entanglement with modern...