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BUKU AJAR PENGANTAR MANAJEMEN
  • Language: id
  • Pages: 245

BUKU AJAR PENGANTAR MANAJEMEN

Taylor menyatakan bahwa untuk mencapai tujuan sebuah perusahaan, misalnya meningkatkan profit perusahaan, maka produktivitas perlu ditingkatkan. Produktivitas dapat diukur dari tingkat output dan prestasi kerja. Produktivitas yang baik tercapai manakala prestasi kerja yang dihasilkan oleh pekerja dapat menghasilkan output produk sesuai dengan yang ditargetkan, baik dari segi jumlah maupun dari segi kualitas yang memenuhi standard produk yang telah ditetapkan.

Principles of Management
  • Language: en
  • Pages: 728

Principles of Management

  • Type: Book
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  • Published: 1972
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  • Publisher: Unknown

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Customer Engagement Marketing
  • Language: en
  • Pages: 332

Customer Engagement Marketing

  • Type: Book
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  • Published: 2017-08-29
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  • Publisher: Springer

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Motivation in Public Management
  • Language: en
  • Pages: 346

Motivation in Public Management

Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.

Transnational Corporations and International Production
  • Language: en
  • Pages: 367

Transnational Corporations and International Production

Thoroughly updated and substantially extended, this internationally successful text explores transnational corporations (TNCs), their activities and effects, as well as the theories developed to explain them. Invaluable for courses as well as researchers in international business, international economics, globalization, international relations, economic geography and history of economic thought on the TNCs.

Getting a Job
  • Language: en
  • Pages: 264

Getting a Job

This classic study of how 282 men in the United States found their jobs not only proves "it's not what you know but who you know," but also demonstrates how social activity influences labor markets. Examining the link between job contacts and social structure, Granovetter recognizes networking as the crucial link between economists studies of labor mobility and more focused studies of an individual's motivation to find work. This second edition is updated with a new Afterword and includes Granovetter's influential article "Economic Action and Social Structure: The Problems of Embeddedness." "Who would imagine that a book with such a prosaic title as 'getting a job' could pose such provocativ...

The Principles of Scientific Management
  • Language: en
  • Pages: 86

The Principles of Scientific Management

It seems, at first glance, like an obvious step to take to improve industrial productivity: one should simply watch workers at work in order to learn how they actually do their jobs. But American engineer FREDERICK WINSLOW TAYLOR (1856-1915) broke new ground with this 1919 essay, in which he applied the rigors of scientific observation to such labor as shoveling and bricklayer in order to streamline their work... and bring a sense of logic and practicality to the management of that work. This highly influential book, must-reading for anyone seeking to understand modern management practices, puts lie to such misconceptions that making industrial processes more efficient increases unemployment and that shorter workdays decrease productivity. And it laid the foundations for the discipline of management to be studied, taught, and applied with methodical precision.

Managing Corporate Culture
  • Language: en
  • Pages: 148

Managing Corporate Culture

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