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BUKU AJAR PENGANTAR MANAJEMEN
Taylor menyatakan bahwa untuk mencapai tujuan sebuah perusahaan, misalnya meningkatkan profit perusahaan, maka produktivitas perlu ditingkatkan. Produktivitas dapat diukur dari tingkat output dan prestasi kerja. Produktivitas yang baik tercapai manakala prestasi kerja yang dihasilkan oleh pekerja dapat menghasilkan output produk sesuai dengan yang ditargetkan, baik dari segi jumlah maupun dari segi kualitas yang memenuhi standard produk yang telah ditetapkan.
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Team Creativity and Innovation
For the past two decades, creativity and innovation have been viewed by researchers as critical to organizational success and survival. Understanding the factors that facilitate or inhibit creativity and innovation at the individual level has been the focus of much of the research in this area. However, while earlier work on teams considered the working dynamics of the group as a context variable with individual creativity the outcome, research now emphasizes group creativity as the intended, desired outcome. This shift in thought has occurred because many of the problems routinely facing organizations are complex and cannot be solved by a single individual at the helm. Edited by Roni Reiter...
Getting a Job
This study of how 282 men in the United States found their jobs demonstrates the importance of social connections and emphasizes how social activity influences labour markets. The importance of networking as a link between labour mobility and individual motivation is also studied.
Measures of Leadership
Papers presented at a conference held at San Antonio, TX, October, 1988, sponsored by the Center for Creative Leadership and the Psychological Corporation.
The Principles of Scientific Management
It seems, at first glance, like an obvious step to take to improve industrial productivity: one should simply watch workers at work in order to learn how they actually do their jobs. But American engineer FREDERICK WINSLOW TAYLOR (1856-1915) broke new ground with this 1919 essay, in which he applied the rigors of scientific observation to such labor as shoveling and bricklayer in order to streamline their work... and bring a sense of logic and practicality to the management of that work. This highly influential book, must-reading for anyone seeking to understand modern management practices, puts lie to such misconceptions that making industrial processes more efficient increases unemployment and that shorter workdays decrease productivity. And it laid the foundations for the discipline of management to be studied, taught, and applied with methodical precision.
Designed for Digital
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Deve...
