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(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Gaming is unlikely
A concept of game is justified and unfolded that revolves around the lure and threat of the unexpected. The author duo places their theory of ludic action in classical concepts of the game as well as in the current discourse of game studies. The phenomenal multiplicity of games is outlined in historical perspective and structured in a systematic manner. The authors explain the media-technical and communicative preconditions of the computer game boom and reflect on the discussion about escalations of ludic violence. The instrumentalization of games, which is becoming increasingly popular under the heading of gamification, is critically examined. The conspicuous inflation of the game metaphor ...
Realism - Relativism - Constructivism
The book presents papers from leading proponents of realist, relativist, and constructivist positions in epistemology and the philosophy of language and ethics.
The Management Game of Communication
The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.
The Survival Kit For Libraries (A Marketing Approach)
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and servic...
The Eurovision Song Contest as a Cultural Phenomenon
Drawing from the wealth of academic literature about the Eurovision Song Contest (ESC) written over the last two decades, this book consolidates and recognizes the ESC's relevance in academia by analysing its contribution to different fields of study. The book brings together leading ESC scholars from across disciplines and from across the globe to reflect on the intersection between their academic fields of study and the ESC by answering the question: what has the ESC contributed to academia? The book also draws from fields rarely associated with the ESC, such as Law, Business and Research Methodologies, to demonstrate the contest's broad utility in research, pedagogy and in practice. Given its interdisciplinary approach, this volume will be of interest to scholars and students working in cultural, media, and music studies, as well as those interested in the intersections between these areas and politics, law, education, pedagogy, and history.
Digitalisierung der Wissensarbeit
Macht Technik die menschliche Arbeit irgendwann überflüssig? Die Frage ist alt, stellt sich heute aber auf neue Weise. Denn es sind auch Berufe aus dem Feld der Wissensarbeit betroffen, die lange als geschützt galten. Algorithmen und künstliche Intelligenz dringen in Bereiche vor, in denen bisher menschliche Analysefähigkeiten unverzichtbar waren. Aber daneben passieren auch viele subtile Veränderungen, mit denen die Digitalisierung die Gestalt und Bedeutung von Wissensarbeit nachhaltig verändert. Dieser Band spürt solchen Verschiebungen nach: Er verknüpft Überlegungen aus Soziologie, Betriebswirtschaftslehre und Arbeitspsychologie mit Fallstudien zur Arbeitswelt.
Handbuch NGO-Kommunikation
Nichtregierungsorganisationen (NGO) haben in den letzten 20 Jahren stark an Bedeutung zugenommen. Die fortschreitende Globalisierung hat sie zu eigenständigen politischen Akteuren gemacht, deren Rolle von der Kontrolle bis zur aktiven politischen Mitgestaltung reicht. Und etablierte Institutionen wie Unternehmen, Staat und Kirche stecken in der Vertrauenskrise. Zudem stellen NGO einen besonderen Typ von Organisationen dar. Viele von ihnen sind Kommunikationsexperten. Doch Kommunikation ist bei ihnen mehr als nur eine Kompetenz unter vielen – sie ist die Kernkompetenz der Nichtregierungsorganisationen. An ihrer Kommunikationsfähigkeit bemisst sich ihr Erfolg. Dieses Buch sammelt und systematisiert das aktuelle Wissen zur Kommunikation von NGO auf interdisziplinärer und internationaler Basis.
