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When Luxury Meets Art
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Luxury
The first ever global history of luxury, from Roman villas to Russian oligarchs: a sparkling story of novelty, excess, extravagance, and indulgence through the centuries
The Management of Luxury
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The...
Erfolgsfaktoren von Pop-up Stores
Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Forschungsbereichen Erfolgsfaktoren von Pop-up Stores ab, zeigt Erfolgsdimensionen auf und entwickelt ein hierarchisches Erfolgsfaktorenmodell. Die Konsistenz des Modells überprüft sie mithilfe von zwei Fallstudien aus der internationalen Bekleidungsindustrie explorativ. Diese Vorgehensweise belegt die Eignung des Modells hinsichtlich seiner praktischen Anwendung und demonstriert sein technologisches Potenzial, indem es Markenverantwortlichen konkrete Handlungsempfehlungen in der strategischen Planung, operativen Ausführung und nachgelagerten Erfolgsauswertung liefert.
Luxusmarkenmanagement
Dieses Handbuch gibt einen Überblick über die Grundlagen und Besonderheiten der Luxusmarkenführung. Luxusunternehmen stehen kontinuierlich vor der schwierigen Aufgabe, ihre starken, von traditionellen Werten und handwerklicher Perfektion geprägten Luxusmarken innovativ und nachhaltig weiterzuentwickeln. Dafür ist es notwendig, die geeigneten Anpassungen vorzunehmen sowie die richtige Balance zu finden zwischen Tradition und Innovation und zwischen Exklusivität und Zugänglichkeit der Luxusmarke. Damit der „luxury dream“ wirksam werden kann, hat das Management und Marketing besonderen Regeln zu folgen. Die Darstellung dieser Spezifika sowie der Erfolgsfaktoren des Luxusmarkenmanagements ist das Ziel dieses Buches. Renommierte Autoren aus Wissenschaft und Praxis nehmen in 28 Beiträgen aus internationaler Perspektive Stellung zu aktuellen Herausforderungen und vermitteln, mit welchen Strategien und Instrumenten ein erfolgreiches Management der Luxusmarke möglich ist. /div
Die Erfolgspotentiale von Pop-Up-Stores: Modellentwicklung und empirische Überprüfung anhand von Erfolgsfaktoren
Diese Arbeit untersucht das Erfolgspotential von Pop-Up-Stores in der Modebranche. Dies sind temporäre Verkaufskanäle, die unter anderem mit Guerilla Marketing und Konsumentenforschung arbeiten. Ähnlich wie Showrooms gehören sie zu den sogenannten Multi-Channel-Konzepten, die sich aus der steigenden Verbreiterung des E-Commerce und sich wandelnden Kundenwünschen entwickelten. Der E-Commerce nahm bereits 2012 ein Marktvolumen von 70% ein und verzeichnet eine weiterhin steigende Tendenz. Hinzu kommt, dass die Kunden zunehmend das Erlebnis beim Einkauf und die Einzigartigkeit und Seltenheit von Produkten schätzen. So steigert z.B. die Knappheit von Produkten ihre Attraktivität. Inwiefern die Pop-Up-Stores diesen neuen Entwicklungen erfolgreich begegnen können, wird das vorliegende Buch unter anderem mit Hilfe von Experteninterviews und mit einem Scoringmodell beantworten. Zudem bietet dieses Buch den Teilnehmern der Modebranche Handlungsempfehlungen für eigene Pop-up-Projekte an.
Contemporary Indonesian Fashion
Indonesian fashion has undergone a period of rapid growth over the last three decades. This book explores how through years of social, political, and cultural upheaval, the country's fashion has moved away from “colonial fashion” and “national dress” to claim its own distinct identity as contemporary fashion in a global world. With specific reference to women's wear, Contemporary Indonesian Fashion explores the diversity and complexity of the country's sartorial offerings, which weave together local textile traditions like batik and ikat-making with contemporary narratives. The book questions concepts of “tradition” and “modernity” in the developing world, taking stock of the...
Independent Theatre in Contemporary Europe
Over the past 20 years European theatre underwent fundamental changes in terms of aesthetic focus, institutional structure and in its position in society. The impetus for these changes was provided by a new generation in the independent theatre scene. This book brings together studies on the state of independent theatre in different European countries, focusing on the fields of dance and performance, children and youth theatre, theatre and migration and post-migrant theatre. Additionally, it includes essays on experimental musical theatre and different cultural policies for independent theatre scenes in a range of European countries.
Financial Engineering
FINANCIAL ENGINEERING Financial engineering is poised for a great shift in the years ahead. Everyone from investors and borrowers to regulators and legislators will need to determine what works, what doesn't, and where to go from here. Financial Engineering part of the Robert W. Kolb Series in Finance has been designed to help you do just this. Comprised of contributed chapters by distinguished experts from industry and academia, this reliable resource will help you focus on established activities in the field, developing trends and changes, as well as areas of opportunity. Divided into five comprehensive parts, Financial Engineering begins with an informative overview of the discipline, chr...
The Management of Luxury
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
