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Cryptozoology
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Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field...
Exploring Omnichannel Retailing
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Physiological Aspects of Digestion and Metabolism in Ruminants
This volume is comprised of invited papers presented at the Seventh International Symposium on Ruminant Physiology, held in Sendai, Japan, in September 1989. Papers are invited on the recommendations of 300 international experts. The proceedings of this symposia provides the most comprehensive coverage available of current research in ruminant physiology.
Global Climate Change and Plant Stress Management
Understand the impact of climate change on plant growth with this timely introduction Climate change has had unprecedented consequences for plant metabolism and plant growth. In botany, adverse effects of this kind are called plant stress conditions; in recent years, the plant stress conditions generated by climate change have been the subject of considerable study. Plants have exhibited increased photosynthesis, increased water requirements, and more. There is an urgent need to understand and address these changes as we adapt to drastic changes in the global climate. Global Climate Change and Plant Stress Management presents a comprehensive guide to the effects of global climate change on p...
