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Pembentukan Kawasan Pembiakan Sapi Potong
Tim pendamping dari FakuItas Peternakan Universitas Brawijaya mulai menginisiasi pendirian kelompok dengan mengumpulkan peternak yang usaha di bidang pengembangbiakan sapi potong. Kelompok Widji Kamulyan terbentuk setelah ada program Master sapi potong di Desa Senggreng, yang mengkhususkan pada pengembangbiakan sapi dan penggemukan sapi. Kegiatan ini didanai oleh Bank Indonesia wilayah Malang dan kegiatan Doktor Mengabdi Universitas Brawijaya. Pembinaan dan pendampingan diawali dengan pembentukan kelompok ternak sapi pedaging, anggota adalah peternak-peternak dan tokoh masyarakat yang bergerak di pembiakan sapi pedaging. Peternak-peternak mempunyai integritas tinggi dan mampu menjadi agen perubahan serta mampu menerima dan menerapkan teknologi tepat guna yang akan diintroduksi. Tujuan pembinaan dan pendampingan adalah memberikan pengetahuan, wawasan dan keterampilan kepada anggota kelompok yang merupakan sasaran strategis kegiatan. Beberapa pelatihan telah diberikan meliputi pemeliharaan sapi pedaging yang benar, penyediaan pakan lokal, manajemen reproduksi, ekonomi industri kreatif dengan usaha pupuk kascing dengan pemanfaatan limbah feces serta penguatan kelompok.
Programmatic Advertising
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Profit Shifting and Tax Base Erosion
This book provides a comprehensive analysis of current techniques for profit shifting and tax base erosion in the area of corporate taxation and measurement. Firstly, it explains the relevance of the issue at hand – profit shifting and base erosion in the context of the 21st century. In turn, the book provides a comprehensive analysis of available techniques for the identification and measurement of profit shifting and base erosion, which adopt both the macro and micro perspective. It also provides examples from selected post-communist countries now in the EU, including the Czech Republic, Poland and Hungary. Concrete recommendations for economic policy round out the coverage.
Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
In Praise of Mathematics
Why bother to praise mathematics when you claim, as Alain Badiou does, that philosophy is first and foremost a metaphysics of happiness, or else it’s not worth an hour of trouble? What possible relationship can there be between mathematics and happiness? That is precisely the issue at stake in this dialogue, which serves as a very accessible introduction to what mathematics is and an exploration of the crucial influence it has always exerted on the greatest philosophers. Far from the thankless, pointless exercises they are often thought to be, mathematics and logic are indispensable guides to ridding ourselves of dominant opinions and making possible an access to truths, or to a human experience of the utmost value. That is why mathematics may well be the shortest path to the true life, which, when it exists, is characterized by an incomparable happiness.
The Internet in Indonesia's New Democracy
The Internet in Indonesia’s New Democracy is a detailed study of legal, economic, political and cultural practices surrounding the provision and consumption of the Internet in Indonesia at the turn of the twenty-first century. Hill and Sen detail the emergence of the Internet into Indonesia in the mid-1990s, and cover its growth through the dramatic economic and political crises of 1997 and the subsequent transition to democracy. Conceptually the Internet is seen as a global phenomenon, with global implications, however this book develops a way of thinking about the Internet within the limits of geo-political categories of nations and provinces. The political turmoil in Indonesia provides a unique context in which to understand the specific local and national consequences of a global, universal technology.
The Press in New Order Indonesia
The Press in New Order Indonesia is the most comprehensive book available in English on the print media during the Suharto presidency. Based on detailed and investigative research, it provides a succinct introduction to the political and economic forces shaping this dominant sector of the Indonesian media at a pivotal time in its development. The study documents the history of the press prior to the rise of President Suharto, surveys the changing New Order policies to the media, and analyses the various modes of control exercised through powerful government agencies and industry bodies. Throughout this critical historical period of political tension and economic transition, The Press in New ...
Seducing the Subconscious
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Media and Governance
First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.
