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Marketing: Principles and Practice
Ranked among the best marketing management books in the world by Domendos.com This updated and extended 4th edition of this bestseller, chosen by Domendos.com as one of the best marketing management books in the world, provides a comprehensive introduction to marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of strategic and operative marketing, but also struct...
Social Media Marketing
Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads re...
Marketing
Marketing: Principles and Practice, 5th edition "The standard work of Holistic Marketing Management" Phil Kotler Ranked among the best marketing management books in the world by Domendos.com This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic marketing is structur...
How to Create and Grow a Business with YouTube Marketing and Beyond
YouTube Superstar Aaron Marino and Digital Marketing Professor Marc Oliver Opresnik reveal the Secrets of Successful YouTube Marketing and Show You how to Boost Your Success and Build Your Company This practical guide will help you find your niche, create and build your channel, brand and grow your business via YouTube and beyond using the tips and insights from Aaron Marino aka Alpha M. who owns the #1 Men's Lifestyle Channel and Marc Oliver Opresnik, a Distinguished Professor of Digital Marketing and world-renown expert on Social Media Marketing. This book is targeted to all companies, self-employed, freelancers, content creators and entrepreneurs from all sectors who want to use the poten...
Marketing: Principles and Practice
Books on marketing can inevitably be called into question as there are so many relevant works on the subject. However, many of them are either too difficult to understand, to lengthy and exhaustive or not related to practical decision making. In addition, most introductory texts deal solely with the marketing mix as the operational aspect of marketing or the strategic part. "Marketing: Principles and Practice" is different! It is an innovative and outstanding new marketing introductory textbook which deals with marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfe...
International Marketing
International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and operative marketing, but also structures them using the international marketing management process in such a wa...
Marketing: Principles and Practice: A Management-Oriented Approach
'Marketing: Principles and Practice' is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses. The aim of this book is to deal with marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. In addition, the book not only integrates all relevant aspects of both strategic and operational marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. Consequently, this ...
