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Stimuler le développement du tourisme grâce à la propriété intellectuelle
Cette publication aide les profanes en matière de propriété intellectuelle à comprendre le lien entre propriété intellectuelle, tourisme et culture. Grâce à de multiples études de cas, elle illustre comment les outils de propriété intellectuelle actuels et potentiels, en particulier concernant la stratégie en matière de marques et le droit d’auteur, peuvent ajouter de la valeur aux services et produits touristiques. Elle explique comment inclure la propriété intellectuelle dans les politiques relatives au tourisme, l’élaboration de produits et la promotion des destinations, et montre comment utiliser les différents droits de propriété intellectuelle pour lever des fonds.
Tourism
Tourism was booming until 2019 when the COVID-19 pandemic hit. Since then, tourism and related industries have suffered from negative economic impacts. This book examines current challenges and opportunities in the tourism industry using case studies from different parts of the world. It also examines the challenges and obstacles faced by the tourism sector due to lack of environmental policies, high crime rates, and poverty.
Boosting Tourism Development through Intellectual Property Development
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
Tourisme Mondial
None
Gastronomy Tourism
This report looks at the concept of gastronomy tourism in Japan and shows that activities of gastronomy tourism are being undertaken across the nation. It features 18 case studies, from local Sake breweries to hotel trains, showing how Japan has achieved turning gastronomy tourism into a tool for development, inclusion and regional integration.
Le tourisme international
Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
