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Between Marx and Coca-Cola
In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.
Complementary Management
This book explores the Complementary Management Model. Building on extensive theoretical considerations on management and leadership, it outlines the seven elements of the model: the management actors (1) jointly fulfil management tasks (2) serving two management functions (3) by performing management routines (4) and applying formal management instruments (5), which requires management resources (6) and management unit structures (7). The key mechanisms of Complementary Management include the primacy of employee self-leadership, compensatory interventions of the line manager in the absence of such self-steerage, and active roles for senior managers and HR advisors in the management/leadersh...
Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Enlightened Self-Interest
"In the face of entrenched politics in a polarized society, ineffective economic policy in an unequal society, and environmental inaction in a world that is burning, many well-intentioned people are left feeling helpless, dispirited, and most importantly, apathetic, before an immovable force. They recognize the need for structural, legislative, and policy changes to address the legacy of slavery and deeply rooted inequality in the United States in particular, but they still may yearn to do something as individuals to promote change in these areas. What changes can individuals make in their personal lives that could foster a more civil, equitable, and sustainable society? Recovering lawyer an...
Green Consumerism
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Cartels and Anti-Competitive Agreements
Antitrust is fast becoming a ’trending topic’, with over 120 countries having already adopted some form of competition legislation. This volume brings together carefully selected articles which reflect the evolution and progression of the regulation of joint conduct under competition law on both sides of the Atlantic, and which discuss principles of fundamental importance for antitrust law. The articles focus on various kinds of joint conduct between companies which might bear negative effects on competition, in particular on horizontal cartels and collusion between competitors. Attention is also paid to the debate surrounding the most adequate approach for vertical agreements, which tak...
Global Europe Underground
Das Buch fragt danach, wie transnationale Wahrnehmungen und Praktiken zur Konstruktion einer linksalternativen Subjektivität beitrugen. Inwieweit wurden in den alternativen Milieus nationale Sozialisationsfaktoren reflektiert, konnten nationale Identität und post-nationales Selbstverständnis koexistieren? Im Mittelpunkt stehen europäische Alternativmilieus, wobei Europa als ein heterogener, in globale Bezüge eingebetteter politisch-kultureller Handlungsraum betrachtet wird. Der auf der Ebene von Nationalstaaten und Europäischer Union konstituierte Zusammenhang wurde gleichsam gekontert durch linke Konzepte der Identifikation und Solidarität mit Ideen und revolutionären Bewegungen im ...
