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The Internationalization of Higher Education
The internationalization of higher education is as old as the university itself. Indeed, the University of Karueein, which is the world’s oldest higher education institution, has welcomed Muslim students from across the Islamic world since its founding in 859. But the internationalization of higher education continues to be a subject of immense interest, to scholars and practitioners alike, as both its substance and scope transform and transfigure in concert with political, social, and economical changes. Consider the growth of the so-called ‘virtual exchange’ which has been enabled by the internet, and which has accelerated as a result of the COVID-19 pandemic. This anthology presents...
Managing World Heritage Sites
World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or environment is therefore vital. Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they ...
Innovating for the Middle of the Pyramid in Emerging Countries
Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.
Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption
Over the past two centuries, the world’s socio-economic progression has gone through profound paradigm changes unfolding along four major development stages. Higher education has been an important part of this process. The accelerated pace of technological, socio-economic, and business innovations as well as ongoing fundamental changes in the real world call for progress in pedagogy. While modern universities have adapted in various degrees through information platforms such as Blackboard or Brightspace, video conferencing, and other technological innovations, they still commonly rely on pedagogical ideas and concepts rooted in a thoroughly pre-modern era rooted in medieval times. Global T...
China’s Trade Policy in Latin America
This book examines China's trade insertion strategy in Latin America. Divided into five parts, the book features scholars from China, Chile, Costa Rica, Peru, and Mexico who present the main actors and dynamics around China's trade policy in the region in twelve carefully selected contributions, with qualitative and quantitative case studies. Highlighting China's important trade presence in Latin America after joining the World Trade Organization (WTO), the book analyzes the effects of free trade agreements China signed with three countries in the region - Chile (2005), Peru (2010), and Costa Rica (2011) - as well as specific preferential agreements with other countries from Latin America. W...
A Research Agenda for the Social Impacts of Tourism
This timely Research Agenda explores the crucial need to understand the social impact of tourism in order to manage industry growth sustainably. Highlighting the multifaceted nature of tourism, chapters uncover the intricate relationships between tourists and host communities and investigate this complex social fabric.
Handbook of Research on Customer Engagement
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
The Marketisation of Higher Education
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challeng...
