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The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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Scranton's Hill Section
The hills east of Scranton's downtown are home to one of the most eclectic and historic neighborhoods in America. Scranton's aptly named Hill Section developed over the course of the 19th and 20th centuries, from what was originally rugged terrain and dense forest to a socially diverse enclave. The area's close proximity to Scranton's commercial center and unparalleled views of the Lackawanna Valley attracted many of Scranton's wealthiest and most prominent citizens, including the city's namesake Scranton family, to build palatial mansions in a myriad of architectural styles on its many hills. Middle-class citizens soon followed suit, building smaller but equally splendid homes alongside the...
