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Consumer Packaged Goods Industry In The USA
If you have a healthy product that you want to get on the shelves, there's so much that's involved, including Branding, Social media, and public demonstrations in supermarkets (there so much more involved than you'd actually imagine), among others. In this book, you will discover: - Chapter 1. What are "Healthy" and "Natural" CPGs? - Chapter 2. Packaging/Branding - Make Your Products Attractive and Appetizing in 3-5 Seconds - Chapter 3. Pricing & Presenting Healthy Foods & Beverages - Chapter 4. Promoting & Marketing Healthy Products - Chapter 5. Customer Service - Chapter 6. PR & Advertising - Chapter 7. Demonstrations (Tasting) - Chapter 8. Consumer Events - Chapter 9. Trade Shows - Chapter 10. POS, Collaterals, Swags - Chapter 11. E-Commerce - Chapter 12. Certifications & CSR (Corporate Social Responsibility) - Chapter 13. Placement - Distributing Healthy Products - Chapter 14. Industry Information (Sourcing) - Chapter 15. How to Hire Employees and What Tools to Use It's a valuable resource for anyone who's interested in Consumer Packaged Goods and the crazy world of marketing, all based on the author's own experiences and knowledgeable expertise. Get your copy today!
Recent Packaging and Logistics of Fresh and Processed Foods
Document from the year 2018 in the subject Business economics - Supply, Production, Logistics, , language: English, abstract: Packaging is a coordinated system for transport, warehousing, logistics, sale, and end use of goods. The packaging is effective sales tool capable of influencing consumer to purchase the product. Packaging Sector is now a Global Industry representing about 2% of the Gross National Product (GNP) of developed countries. Indian packaging industry is comprised of a large number of small scale companies and a few large integrated players. The Indian packaging industry shares about 4% at global scale. Packaging is growing @ 22-25% per annum and it is now the 5th largest sec...
Consumer Packaging Strategy
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Smart Packaging Technologies for Fast Moving Consumer Goods
Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.
How Consumer Packaged Goods Are Marketed In USA
If you have a healthy product that you want to get on the shelves, there's so much that's involved, including Branding, Social media, and public demonstrations in supermarkets (there so much more involved than you'd actually imagine), among others. In this book, you will discover: - Chapter 1. What are "Healthy" and "Natural" CPGs? - Chapter 2. Packaging/Branding - Make Your Products Attractive and Appetizing in 3-5 Seconds - Chapter 3. Pricing & Presenting Healthy Foods & Beverages - Chapter 4. Promoting & Marketing Healthy Products - Chapter 5. Customer Service - Chapter 6. PR & Advertising - Chapter 7. Demonstrations (Tasting) - Chapter 8. Consumer Events - Chapter 9. Trade Shows - Chapter 10. POS, Collaterals, Swags - Chapter 11. E-Commerce - Chapter 12. Certifications & CSR (Corporate Social Responsibility) - Chapter 13. Placement - Distributing Healthy Products - Chapter 14. Industry Information (Sourcing) - Chapter 15. How to Hire Employees and What Tools to Use It's a valuable resource for anyone who's interested in Consumer Packaged Goods and the crazy world of marketing, all based on the author's own experiences and knowledgeable expertise. Get your copy today!
Packaging as an Effective Marketing Tool
Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.
C.P.G. 101
Based on the Process of Illumination™ strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.
Integrating the Packaging and Product Experience in Food and Beverages
Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be ...
Creating Value Through Packaging
This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one an...
