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Strategic Sport Communication
Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elemen...
Strategic Sport Communication
This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.
Jesse Owens, the Press, and the 1936 Berlin Olympic Games
Jesse Owens secured his place as one of the most celebrated athletes of the twentieth-century after winning four gold medals at the 1936 Olympics in Berlin. This book examines the press coverage of the time, which helped to elevate Owens to such status. Pamela C. Laucella utilizes examples not just from the mainstream press, but also from the black and Communist press, and reveals critical differences in the tone, emphasis, and type of coverage. She offers exceptional insight into the potency of language and discourse in influencing readers¿ perceptions of events and individuals and demonstrates how the press coverage of the 1930s continues to shape our understandings of Owens¿ legacy.
Strategic Sport Communication
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team ...
Strategic Sport Communication, 2E
Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Public Communication in the Time of COVID-19
This edited collection focuses on how public communication practices and the communication discipline were impacted by the 2020-2022 COVID-19 Pandemic. By discussing a wide range of issues from nine disciplinary positions, ultimately, they are able to reveal key insights about the relationship between the pandemic and public human communication.
From Jack Johnson to LeBron James
"A collection of essays about the intersection of sports, race, and the media in the 20th century and beyond"--
Encyclopedia of Sports Management and Marketing
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Sport Teams, Fans, and Twitter
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
Newspapers
In a time of uncertainty and change in the newspaper industry, this book provides a concise and thorough overview of the field, looking back at newspapers' history, and forward to their future - and insisting there will be one. The authors, former journalists who now teach the subject, review the practices of the profession - from defining news to examining who owns newspapers, from newspaper readership to the new media environment. Written in an accessible style, this comprehensive text is well suited for a range of courses on newspapers.
