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Improving Service Quality and Customer Engagement With Marketing Intelligence
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these ...
Acquisitions and Corporate Strategy
Corporate restructuring (acquisitions, alliances and divestment) is a visible form of corporate strategy. For example, firm investments in buying and selling assets exceed the gross domestic product of the majority of nations. Most research in this area examines acquisitions, but informing practice is limited by examining acquisitions in isolation or using a narrow focus. For example, a lingering problem is that average acquisition performance is consistently around zero, suggesting a need to identify practically relevant relationships. In addressing this need, research on three fundamental questions is covered: 1) How do acquisitions relate to other corporate strategy options?; 2) What help...
Transnational and Immigrant Entrepreneurship in a Globalized World
Transnational and Immigrant Entrepreneurship in a Globalized World brings together leading international scholars from a cross-disciplinary basis to examine the economic, social, regulatory, technological, and theoretical issues related to the impact of transnational entrepreneurs on business and economic development.
The Routledge Companion to Family Business
The Routledge Companion to Family Business offers a definitive survey of a field that has seen rapid growth in research in recent years. Edited by leading scholars with contributions from the top minds in family business from around the world, this volume provides researchers and scholars with a comprehensive understanding of the state of the discipline. Over 25 chapters address a wide variety of subjects, providing readers with a thorough review of the key research themes in the modern family firm, such as corporate social responsibility and bank debt rationing. International examples cover a wide range of economies including China, Europe, and Latin America. The book will appeal to undergraduates, postgraduates and business instructors seeking a definitive view of the issues and solutions that affect and support family business.
The Great Remobilization
How the turmoil of recent years gives leaders an unprecedented opportunity to redesign global strategies and systems and to remobilize toward a smarter, more resilient, and equitable future. How can leaders faced with tremendous global upheaval create more resilient and trustworthy systems? In The Great Remobilization, Olaf Groth, Mark Esposito, and Terence Tse (along with research partner Dan Zehr) diagnose tectonic shifts in the global economy with an eye toward designing a smarter “operating system” for the world. Through their FLP-IT (forces, logic, phenomena, impact, and triage) framework for strategic leadership, the authors chart a path forward, providing guidance for a new breed ...
Social Reproduction in Theory and Practice
The theories of social reproduction are highly complicated, and they have various quantification problems. By introducing the Triptych Model of Social Class Reproduction, which can be applied in different cultures and societies, this book resolves this issue by providing a rich and easy-to-grasp understanding of these theories. It discusses various issues with the Marxian conception of social reproduction, class measurement challenges, and advanced equations of social practice. Further, it substantiates the practice of social reproduction in quantitative research in the domains of language, family, ethnicity, and indigenous culture.
Partnerships for Sustainability in Contemporary Global Governance
Partnerships for Sustainability in Contemporary Global Governance investigates the goals, ideals, and realities of sustainability partnerships and offers a theoretical framework to help disentangle the multiple and interrelated pathways that shape their effectiveness. Partnerships are ubiquitous in research and policy discussions about sustainability and are important governance instruments for the provision of public goods. While partnerships promise a great deal, there is little clarity as to what they deliver. If partnerships are to break free from this paradox, more nuance and rigor are required for understanding and assessing their actual effects. This volume applies its original framew...
Human Resource Management
Human Resource Management addresses the challenges faced by human resource managers, integrating traditional theory with real-world strategy to equip students with the knowledge, perspective, and skills they need to thrive in the ever-changing global business environment. Presented in a clear and relatable style, this text emphasizes how effective human resource management and strategic planning work in concert to allow organizations to achieve maximum success. The focus on practical application illustrates the essential link between strategic planning and implementation, providing an inside look at how real-world companies increase effectiveness through world-class human resources management practices. A wealth of case studies, discussion topics, and exercises reinforce key concepts, strengthening students' ability to think strategically and integrate core HR management principles into the decision-making process. By mirroring the current landscape's increased reliance on smart people-management strategy, this text underscores the importance of HR management in attracting and retaining the top talent that drives an organization forward.
Entrepreneurship as Networking
In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process. Traditionally, networks have been regarded as facilitators of business, but Tom Elfring, Kim Klyver, and Elco van Burg argue that networking is actually the basis of entrepreneurial action, and conversely, that entrepreneurial action is networking. In developing an entrepreneurship as networking mode...
Handbook of Conflict Management Research
This unique book draws together current thoughts and research in conflict management. Specifically, it brings a wealth of knowledge from authorities in the field on emerging issues such as power in conflict, cognition and emotions in conflict, leading
