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The Distance between Me and the Cherry Tree
Recipient of a Batchelder Honor Ten-year-old Mafalda hides the fact that she is going blind from her family and friends in this lyrical, bittersweet debut novel from Italian author Paola Peretti that shows you how to overcome the darkness—even when you can’t see the light at the end of the tunnel. There are a lot of things ten-year-old Mafalda cares a lot about. Like, counting the stars in the night sky, playing soccer, and climbing the cherry tree outside her school. Mafalda even goes so far as to keep a list of all these things, because soon she won’t be able to do them anymore—because she’s going blind. Even with her bad eyesight Mafalda can see that people are already treating her differently—and that’s the last thing she wants. So, she hides the fact that her vision is deteriorating faster than anyone predicted, and she makes a plan: When the time is right, she’ll go live in the cherry tree, just like her favorite book character. But as Mafalda loses her sight, surprising things come in to focus. With the help of her family and friends both old and new, Mafalda discovers the things that matter most.
Filippo, Me and the Cherry Tree
A powerful, uplifting and moving story of a teenage girl's battle against losing her sight and keeping her friendships. Mafalda is 13 and has been blind since she was 10. Her best friend is the cheerfully rule-breaking Filippo, and she is accompanied everywhere by Ottimo Turcaret, her devoted cat. Mafalda is always looking on the bright side, thinking of things she can do both now and in the future despite her loss of sight. But other things are worrying her too: her father who has lost his job and is now in the depths of depression, refusing to leave his bed; and the horrible girl in school, Debbie, who seems very interested in Filippo . . . So now Mafalda has to start thinking what Filippo really means to her . . . Then two new adults come into her life: Elsa, a homeless young woman, and Signor Nino, the elderly upstairs neighbour with an awful temper and a great passion for Charles Dickens. Little by little, Mafalda learns their stories, and how their lives had also been shaped by brave and difficult choices. A moving sequel to THE DISTANCE BETWEEN ME AND THE CHERRY TREE
The Reception of James Joyce in Europe
A major scholarly collection of international research on the reception of James Joyce in Europe
Developing Successful Global Strategies for Marketing Luxury Brands
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financ...
Global Marketing Strategies for the Promotion of Luxury Goods
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Women Who Led the Way
From Aud the Deep-Minded, an early voyager to Iceland, and Sacagawea who guided the Lewis and Clark expedition across the USA, to Mae Jemison, the first black woman in space and Arunima Sinha, the first woman amputee to climb Mount Everest, this book shows the incredible courage, determination and power of women explorers over the last 1200 years. Also features Sylvia Earle, US marine biologist and oceanographer, Barbara Hillary, the first African-American woman to reach the North and South Poles, pioneering photo-journalist Lee Miller, Bessie Coleman, the first woman of Native American and African-American descent to hold a pilot's licence, Annie Londonderry, a Latvian immigrant to the US w...
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
