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Mountain Tourism
Mountains have long held an appeal for people around the world. This book focusses on the diversity of perspectives, interaction and role of tourism within these areas. Providing a vital update to the current literature, it considers the interdisciplinary context of communities, the creation of mountain tourism experiences and the impacts tourism has on these environments. Including authors from Europe, Asia-Pacific and North America, the development, planning and governance issues are also covered.
Food & Wine
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Embracing the Ideal
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Sedie vuote
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Defining, Measuring and Managing Consumer Experiences
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the...
Wine Enthusiast
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Processi e metodologie formative
Nel contesto attuale, caratterizzato da crescente complessità e costanti processi di cambiamento, la formazione appare come una funzione ineliminabile e onnipresente per i soggetti e le organizzazioni chiamati continuamente ad apprendere e a innovarsi. La prima parte di questo volume risponde all'esigenza di costruire uno sguardo per leggere la realtà e la formazione stessa come occasione di crescita per la persona, anche dentro le organizzazioni, assumendo una prospettiva antropologica che afferma la centralità delle risorse umane negli attuali contesti lavorativi e riconosce la formazione come sistema aperto, articolato e diffuso: lavorare, ma anche vivere, sono sempre più caratterizza...
