Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Transformation for Sustainable Business and Management Practices
Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions.
Driving Traffic and Customer Activity Through Affiliate Marketing
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
E-Retailing Challenges and Opportunities in the Global Marketplace
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Disruptive Technologies and Business Innovation: IoT in Perspective
This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape. The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches. The book also examines IoT`s role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT`s role in business innovation.
The Emerald Handbook of Tourism Economics and Sustainable Development
This book contributes to a more comprehensive and nuanced understanding and appreciation of how tourism can contribute to the sustainable economic development of advanced and developing economies.
Strategic Tourism Planning for Communities
From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, the authors explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.
Adoption and Implementation of AI in Customer Relationship Management
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can br...
Digital Transformation in the Customer Experience
Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technology into all facets of a company’s operations, yielding heightened value for customers. This book, Digital Transformation in the Customer Experience, looks at how digital transformation can help both service and manufacturing firms to deliver better customer experience. This book will enhance readers’ understanding of the disruptive technologies that have brought businesses to their current digital state, including social media, artificial intel...
Sport Tourism, Events and Sustainable Development Goals
Discover the transformative potential of sports tourism and events in achieving Sustainable Development Goals (SDGs) with "Sport Tourism, Events and Sustainable Development Goals: An Emerging Foundation." This groundbreaking collection explores the profound impact of these sectors in shaping a more sustainable future. Readers of this book will gain a deep understanding of how sports tourism and events can serve as powerful catalysts for achieving SDGs. Through a rich array of case studies, innovative strategies, and expert insights, the book provides a roadmap for harnessing the full potential of these sectors to promote social, economic, and environmental sustainability. Readers will benefit from a multidisciplinary approach that integrates theory and practice, offering actionable solutions for scholars, practitioners, and policymakers alike. This book is intended for scholars, students, professionals, and policymakers interested in the intersection of sports tourism, events, and sustainable development. It serves as an invaluable resource for anyone seeking to leverage the dynamic synergy between these fields to drive positive change and achieve SDGs on a global scale.
