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Blueprint for Your Library Marketing Plan
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Marketing and Social Media
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, ...
Fundamentals of Collection Development and Management, Fourth Edition
Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policyma...
What Sam Knew
When a climber suspiciously falls to his death and a local artist has her dog stolen, both cases fall into the lap of local sleuth, Patricia Fisher ... ... but they should have come with a warning. No sooner does she start to investigate, than a mysterious underworld figure issues a confusing threat. What has she uncovered? Local boy, Sam Chalk, wants to help, his antics amusing but seemingly nothing more than a distraction. Does he know something though? With time running out to save the dog, and the climber's death looking like nothing more than a terrible accident, a chance discovery will rock Patricia's world. If only she had listened to Sam. Get ready for a new series of thrills!
Marketing and Promoting Electronic Resources
Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggesti...
Fundamentals of Collection Development and Management
In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues.
Digital Library Programs for Libraries and Archives
Planning and managing a self-contained digitization project is one thing, but how do you transition to a digital library program? Or better yet, how do you start a program from scratch? In this book Purcell, a well-respected expert in both archives and digital libraries, combines theory and best practices with practical application, showing how to approach digital projects as an ongoing effort. He not only guides librarians and archivists in transitioning from project-level initiatives to a sustainable program but also provides clear step-by-step instructions for building a digital library program from the bottom up, even for organizations with limited staff. Approachable and easy to follow,...
The Anywhere Library
"With a user-centered, practical emphasis geared to the non-technical librarian, this book approaches the creation of a mobile-optimized library website as a process rather than simply a product."--Introduction.
