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Handbook of New Product Development Management
  • Language: en
  • Pages: 560

Handbook of New Product Development Management

  • Type: Book
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  • Published: 2008
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  • Publisher: Routledge

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

Perspectives on Promotion and Database Marketing
  • Language: en
  • Pages: 332

Perspectives on Promotion and Database Marketing

Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing

Agricultural Marketing and Consumer Behavior in a Changing World
  • Language: en
  • Pages: 314

Agricultural Marketing and Consumer Behavior in a Changing World

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their...

Forensic Services Directory
  • Language: en
  • Pages: 854

Forensic Services Directory

  • Type: Book
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  • Published: 1986
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  • Publisher: Unknown

None

Consumer Energy Research
  • Language: en
  • Pages: 364

Consumer Energy Research

  • Type: Book
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  • Published: 1984
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  • Publisher: Unknown

None

Paper
  • Language: en
  • Pages: 672

Paper

  • Type: Book
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  • Published: 1981
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  • Publisher: Unknown

None

1989 Forensic Services Directory
  • Language: en
  • Pages: 1320

1989 Forensic Services Directory

  • Type: Book
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  • Published: 1988
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  • Publisher: Unknown

None

The Interface of Marketing and Strategy
  • Language: en
  • Pages: 488

The Interface of Marketing and Strategy

This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.

BEBR Faculty Working Paper
  • Language: en
  • Pages: 740

BEBR Faculty Working Paper

  • Type: Book
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  • Published: 1980
  • -
  • Publisher: Unknown

None

JMR, Journal of Marketing Research
  • Language: en
  • Pages: 578

JMR, Journal of Marketing Research

  • Type: Book
  • -
  • Published: 1987
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  • Publisher: Unknown

None