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The Story of Graphic Design is narrative history at its best. In it, historian and designer Patrick Cramsie tells us how, over the course of centuries, the Western world has deployed the written word to communicate ideas---first in manuscripts and books, and then in increasingly proliferating forms: maps, advertisements, newspapers, posters, and now computer screens. This is above all a story of creative achievement: from the anonymous letterer of Trajan's Column in ancient Rome to Paul Rand, master of the corporate logo, the designers who have shaped the way we experience the written word come alive in these pages. Cramsie's readable and comprehensive text is accompanied by hundreds of well-chosen illustrations --
For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.
This volume spans economics, history, sociology, law, graphic design, religion, environmental science, politics and more to offer a transdisciplinary examination of debt. From this perspective, many of our most pressing social and environmental crises are explored to raise critical questions about debt’s problems and possibilities. Who do we owe? Where are the offsetting credits? Why do such persistent deficits in care permeate so much of our lives? Can we imagine new approaches to balance sheets, measures of value, and justice to reconcile these deficits? Often regarded as a constraint on our ability to meet the challenges of our day, this volume reimagines debt as a social construct capable of empowering people to organize and produce sustainable prosperity for all. This text is ideal for provoking classroom discussions that not only point out the gravity of the crises we face in the twenty-first century, but also seeks to set readers’ minds free to create innovative solutions.
Visual and material sources are central to historical practice and this is a much-needed introduction to using artefacts as evidence.
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and signific...
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A unique study of lectionaries and graphic design as a site of biblical reception How artists portrayed the Bible in large canvas paintings is frequently the subject of scholarly exploration, yet the presentation of biblical texts in contemporary graphic designs has been largely ignored. In this book Amanda Dillon engages multimodal analysis, a method of semiotic discourse, to explore how visual composition, texture, color, directionality, framing, angle, representations, and interactions produce potential meanings for biblical graphic designs. Dillon focuses on the artworks of two American graphic designers—the woodcuts designed by Meinrad Craighead for the Roman Catholic Sunday Missal and Nicholas Markell’s illustrations for the worship books of the Evangelical Lutheran Church in America—to present the merits of multimodal analysis for biblical reception history.
This is the first in-depth work on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernizing force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.