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Lobbying the European Union
Unique in bringing together contributions from academics and practitioners on the theme of strategic, intelligent modern lobbying this book provides a thorough and accessible discussion on key ideas pertinent to the pursuance of public affairs in the European Union. Combining innovative academic research with first-hand professional experience it offers the reader a combination of practical recommendations, case studies and academic theory to add new insights to interest group research and lobbying strategies. While focusing on the European Union the contributors acknowledge the multi-level dimension of EU decision-making and incorporate research on multi-level governance as well as lobbying by sub-national authorities. Through this they present a fuller picture of a subject that should appeal to students, academics and practitioners alike.
Doomed To Fail
Human societies are complex adaptive systems, the nature of which has important ramifications for the way in which countries organize themselves politically and arrange themselves economically. In Doomed To Fail Paul Shotton explains why liberal democracy is the least-bad political framework, and why every other political system will inevitably lead to war. Likewise, capitalism, which emerged naturally from the industrial revolution, is the least bad way for a polity to organize economically. Every attempt to improve upon or replace capitalism, however well intentioned, has led to economic disaster. That democracy and capitalism are symbiotic and aligned with the best interests of humanity s...
The Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Financial Risk Management
A top risk management practitioner addresses the essentialaspects of modern financial risk management In the Second Edition of Financial Risk Management +Website, market risk expert Steve Allen offers an insider'sview of this discipline and covers the strategies, principles, andmeasurement techniques necessary to manage and measure financialrisk. Fully revised to reflect today's dynamic environment and thelessons to be learned from the 2008 global financial crisis, thisreliable resource provides a comprehensive overview of the entirefield of risk management. Allen explores real-world issues such as proper mark-to-marketvaluation of trading positions and determination of needed reservesagains...
The Inner Light
The hidden meanings of the Beatles’ most esoteric lyrics and sounds are revealed by a rare insider who spent two decades with the man who made “meditation,” “mantra,” and “yoga” household words: Maharishi Mahesh Yogi. “I absolutely love this book. Between the stories and the pictures, many I’ve not seen before, this is truly a spiritual journey.” —Chris O’Dell, author of Miss O’Dell, My Hard Days and Long Nights with The Beatles, The Stones, Bob Dylan, and the Women They Loved The spiritual journey of the Beatles is the story of an entire generation of visionaries in the sixties who transformed the world. The Beatles turned Western culture upside down and brought In...
The Beatles, Lennon, and Me
Biography of John Lennon told by his "best friend."
Research Handbook on Public Affairs
In this innovative Handbook, Arco Timmermans brings together a diverse range of experts to scrutinise the current field of public affairs, what can be learned from it and its compatibility with democracy and open society. Through this multidisciplinary focus on knowledge and competencies, the Handbook aims to closely connect the spheres of research and practice within public affairs.
Eat Your Greens
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
It's Not How Good You Are, It's How Good You Want to Be
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
The Superworld I
From Book News, Inc. Lecture-papers from the 24th Course of the International School cover: two-dimensional superspaces; four-dimensional supergravities from superstrings; heterotic superstrings; anomalies, strings and algebraic geometry; ions and sparticles; proton decay in the superworld; superstring phenomenology; and the end of the superworld. Annotation copyright Book News, Inc. Portland, Or.
