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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
The author praises Gratian’s zeal for instruction in the Faith, and speaks lowly of his own merits. Taught of God Himself, the Emperor stands in no need of human instruction; yet this his devoutness prepares the way to victory. The task appointed to the author is difficult: in the accomplishment whereof he will be guided not so much by reason and argument as by authority, especially that of the Nicene Council.
Misunderstanding of Paul had started already in his lifetime, and his letters offer many examples of this. Throughout the centuries, Paul has continued to be misunderstood by both Jews and Gentiles, especially in relation to his view of the law and the covenant. Paul has often been misunderstood because his form of argument, his use of Scripture, his view of Jews and Gentiles in Christ (especially of those Jews who were not convinced that Jesus was Messiah), and his view of what constitutes true Judaism do not seem to conform to our expectations and perceptions of the apostle. We have been accustomed to read his letters as of one who was emancipating people from Judaism, as one who sought to obliterate all ethnic and other distinctions rather than maintaining the identity of Jews and Gentiles even in Christ. By building on some of the insights of the New Perspective, and developing other more recent insights as well, a more consistent and credible Paul as a first-century Diaspora Jew organizing a mission to Gentiles will be presented.
Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations.Through detailed investigation of the principles behind grid design, this book informs and advances your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.
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