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Marketing Communications Management
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
William N. Copley - True Confessions
This first publication after William N. Copley's death in 1996 gives a comprehensive survey of the so far scarcely known complete work that is however important for the tradition of Dada and surrealism in America as well as for pop art painting. For a short time owner of a gallery for surrealistic art in Los Angeles, Copley began to paint at the end of the forties. 1951 the American by birth went to Paris together with Man Ray where he lived about 13 years within the circle of the surrealists. Subsequently he worked in New York. In his work he is focusing on trivial motifs, induced by sex and eros, pin-ups or comic-like portrayals of American everyday's myths. To treat the symbols of state, such as flage, with irony is one of his subjects as well as the subtle persiflage of standard masterpieces of art.
Marketing Communications Management
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, pro...
Marketing Communications Management
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, pro...
The Doctors Who's Who - The Story Behind Every Face of the Iconic Time Lord: Celebrating its 50th Year
Doctor Who is the world's longest-running science fiction television series, and has had children hiding behind sofa's since it was first broadcast in 1963. Eleven actors have played the famous Time Lord, starting with William Hartnell, and it has been a career landmark for all of them. Indeed, no other role in television history is as iconic, demanding, or as anticipated by its legions of fans as that of the famous time traveller with two hearts. Find out: * Who was a bouncer for The Rolling Stones before taking control of the Tardis. * Who was nearly blown up in the Second World War aboard HMS Hood. * Who had a fondness for woolly hats and had a grandson who would become Harry Potter's nemesis. * Who played a transvestite barmaid before becoming a Doctor Who heart-throb. Go back in time and read the human story behind a TV legend.
Home
One works. One looks around. One meets people. But very little communication takes place . . . That is the nature of this little island. As five apparently unrelated characters meet in a seemingly insignificant garden, the autumnal sun shines overhead and everybody waits for rain. What they discuss is superficially anything that can pass the time. What is portrayed is the very essence of England, Englishness, class, unfulfilled ambition, loves lost and homes that no longer exist. Storey's timeless play is a beautiful, compassionate, tragic and darkly funny study of the human mind and a once-great nation coming to terms with its new place in the world.
Taboo Comedy
The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.
Essentials of Accounting for Governmental and Not-for-profit Organizations
"Thank you for considering the thirteenth edition of Essentials of Accounting for Governmental and Not-for-Profit Organizations. I have used the text with traditional three-semester-hour classes, with half-semester GNP courses, and as a module in advanced accounting classes. It is appropriate for accounting majors or as part of a public administration program. The Excel-based problems were developed to facilitate delivery though distance learning formats. The focus of the text is on the preparation of external financial statements. The coverage is effective in preparing candidates for the CPA examination"--
Fun with Plays
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