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Marketing Research and Modeling: Progress and Prospects
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Fiber to the Home- the New Empowerment
A compelling treatment of FTTH Written by telecommunications pioneer Paul Green Jr., Fiber to the Home is a comprehensive examination of the technical and social implications of fiber to the home (FTTH), the technology that extends the current fiber optic backbone to optically connect it directly to homes and offices. Fiber to the Home addresses the payoffs expected from this impending technological revolution; provides a detailed guide to the optoelectronic components and architectures of which the system is made; and includes an equally thorough guide to the mechanics of deploying the fiber paths, whether underground or elevated. Additionally, the book concludes with a recent country-by-co...
Fiber Optic Networks
This text provides a unified, cross disciplinary treatment of fiber optic networks. Rather than focusing on point-to-point fibre optic links, this reference looks at the more modern issues of fibre optic network links. Figures, problems, pictures of real devices, and diagrams of real systems supplement the text. The book is designed for communications research and development professionals, especially those involved with fibre optics.
Analyzing Multivariate Data
Offering the latest teaching and practice of applied multivariate statistics, this text is perfect for students who need an applied introduction to the subject. Lattin, Carroll, and Green have created a text that speaks to the needs of applied students who have advanced beyond the beginning level, but are not advanced statistics majors. The text provides a three-part structure. First, the authors begin each major topic by developing students' statistical intuition through applications. Then, they providing illustrative examples for support. Finally, for those courses where it will be valuable, they describe relevant mathematical underpinnings with vectors and matrix algebra. Additionally, each chapter follows a standard format. This format begins by discussing a general set of research objectives, followed by illustrative examples of problems in different areas. Then it provides an explanation of how each method works, followed by a sample problem, application of the technique, and interpretation of results.
Legends in Marketing: Paul E. Green
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This tenth set in the series, consisting of six volumes, is a tribute to Paul E. Green, Emeritus Professor of Marketing at The Wharton School, The University of Pennsylvania. Prof. Green was often called “the father of conjoint analysis,” the powerful predictive s...
Analyzing Multivariate Data
Single criterion, multiple predictor association; Multiple criterion, multiple predictor association; The analysis of interdependence.
Asset Building & Community Development
A comprehensive approach focused on sustainable change Asset Building and Community Development, Fourth Edition examines the promise and limits of community development by showing students and practitioners how asset-based developments can improve the sustainability and quality of life. Authors Gary Paul Green and Anna Haines provide an engaging, thought-provoking, and comprehensive approach to asset building by focusing on the role of different forms of community capital in the development process. Updated throughout, this edition explores how communities are building on their key assets—physical, human, social, financial, environmental, political, and cultural capital— to generate positive change. With a focus on community outcomes, the authors illustrate how development controlled by community-based organizations provides a better match between assets and the needs of the community.
