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Marketing Research and Modeling: Progress and Prospects
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
A Paul Green Reader
North Carolina's Paul Green (1894-1981) was part of that remarkable generation of writers who first brought southern writing to the attention of the world. Winner of a Pulitzer Prize for Drama in 1927, Green was a restless experimenter who pioneered a new form of theater with his "symphonic drama," The Lost Colony. A concern for human rights characterized both his life and his writing, and his steady advocacy for educational and social reform and racial justice contributed in fundamental ways to the emerging New South in the first half of this century. A Paul Green Reader makes available once again the work of this powerful and engaging writer. It features Green's drama and fiction, with tex...
Fiber Optic Networks
This text provides a unified, cross disciplinary treatment of fiber optic networks. Rather than focusing on point-to-point fibre optic links, this reference looks at the more modern issues of fibre optic network links. Figures, problems, pictures of real devices, and diagrams of real systems supplement the text. The book is designed for communications research and development professionals, especially those involved with fibre optics.
Paul Green, Playwright of the Real South
"Drawing on his complete access to Green's papers and on interviews with surviving family members, John Herbert Roper covers all the important aspects of Green's life and career. By word and deed, Paul Green spread the faith of liberalism across the New South, which he insistently called the "Real South." Long after literary fashion had left him behind, he wrote daily and remained at the forefront of causes concerning race relations, militarism, women's and workers' rights, and capital punishment."--BOOK JACKET.
Analyzing Multivariate Data
Offering the latest teaching and practice of applied multivariate statistics, this text is perfect for students who need an applied introduction to the subject. Lattin, Carroll, and Green have created a text that speaks to the needs of applied students who have advanced beyond the beginning level, but are not advanced statistics majors. The text provides a three-part structure. First, the authors begin each major topic by developing students' statistical intuition through applications. Then, they providing illustrative examples for support. Finally, for those courses where it will be valuable, they describe relevant mathematical underpinnings with vectors and matrix algebra. Additionally, each chapter follows a standard format. This format begins by discussing a general set of research objectives, followed by illustrative examples of problems in different areas. Then it provides an explanation of how each method works, followed by a sample problem, application of the technique, and interpretation of results.
Asset Building & Community Development
A comprehensive approach focused on sustainable change Asset Building and Community Development, Fourth Edition examines the promise and limits of community development by showing students and practitioners how asset-based developments can improve the sustainability and quality of life. Authors Gary Paul Green and Anna Haines provide an engaging, thought-provoking, and comprehensive approach to asset building by focusing on the role of different forms of community capital in the development process. Updated throughout, this edition explores how communities are building on their key assets—physical, human, social, financial, environmental, political, and cultural capital— to generate positive change. With a focus on community outcomes, the authors illustrate how development controlled by community-based organizations provides a better match between assets and the needs of the community.
Fiber to the Home
A compelling treatment of FTTH Written by telecommunications pioneer Paul Green Jr., Fiber to the Home is a comprehensive examination of the technical and social implications of fiber to the home (FTTH), the technology that extends the current fiber optic backbone to optically connect it directly to homes and offices. Fiber to the Home addresses the payoffs expected from this impending technological revolution; provides a detailed guide to the optoelectronic components and architectures of which the system is made; and includes an equally thorough guide to the mechanics of deploying the fiber paths, whether underground or elevated. Additionally, the book concludes with a recent country-by-co...
