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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
This definitive history of Boston's treasured Beanpot Hockey Tournament commemorates the 50th anniversary of the intercollegiate competition between Boston College, Boston University, Harvard University, and Northeastern University.
"Examines how children's quality of life is changing, and how we could improve it, for all children, over the next generation." - page 9.