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The 1980’s: A Decade of Marketing Challenges
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at l...
Out of the Crisis, reissue
Essential reading for managers and leaders based on Deming’s famous 14 Points for Management This is the classic and deeply influential work on business management, leadership, problem solving, and quality control, reissued for readers today Translated into 12 languages and continuously in print since its original publication in 1982, this highly influential framework presents the foundations for a completely transformational way to lead and manage people, processes, and resources. According to Deming, American company management’s failure to plan for the future brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but...
Dun's Consultants Directory
Includes information about the twenty-five thousand largest consulting firms in the U.S. Consultants are listed alphabetically and indexed by geography and consulting activities.
The Lonely Century
*** THE INTERNATIONAL BESTSELLER *** 'Destined to be a classic' Nouriel Roubini 'Brilliant, powerful and hopeful' Philippa Perry 'Explosive, timely and urgent' Daily Telegraph Even before a global pandemic introduced us to terms like social distancing, loneliness was already becoming the defining condition of the twenty-first century. But it's also one we have the power to reverse. Combining a decade of research with first-hand reporting, Noreena Hertz takes us from a 'how to communicate in real life' class for smartphone-addicted university students to bouncy castles at Belgian far-right gatherings, from paying for cuddles in the U.S. to nursing home residents knitting bonnets for their rob...
Developments in Marketing Science
Vols. are the proceedings of the annual conference of the Academy of Marketing Science.
Chain Reaction
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