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50+ Marketing
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
Oceans
Since the HMS Challenger expedition of 1872–1876, our vision of the ocean has changed completely. We now understand that it plays a key role in biodiversity, climate regulation, and mineral and biological resources, and as such, the ocean is a major service provider for humanity. Oceans draws on data from new oceanographic and satellite tools, acquired through international interdisciplinary programs. It describes the processes that control how the ocean functions, on different spatial and temporal scales. After considering the evolution of concepts in physical, chemical and biological oceanography, the book outlines the future of a warmer, acidified, less oxygenated ocean. It shows how a view of the ocean at different scales changes how we understand it. Finally, the book presents the challenges facing the ocean in terms of the exploitation of biological and mineral resources, in the context of sustainable development and the regulation of climate change.
Oceans
Since the HMS Challenger expedition of 1872–1876, our vision of the ocean has changed completely. We now understand that it plays a key role in biodiversity, climate regulation, and mineral and biological resources, and as such, the ocean is a major service provider for humanity. Oceans draws on data from new oceanographic and satellite tools, acquired through international interdisciplinary programs. It describes the processes that control how the ocean functions, on different spatial and temporal scales. After considering the evolution of concepts in physical, chemical and biological oceanography, the book outlines the future of a warmer, acidified, less oxygenated ocean. It shows how a view of the ocean at different scales changes how we understand it. Finally, the book presents the challenges facing the ocean in terms of the exploitation of biological and mineral resources, in the context of sustainable development and the regulation of climate change.
Ocean Biogeochemistry
Oceans account for 50% of the anthropogenic CO2 released into the atmosphere. During the past 15 years an international programme, the Joint Global Ocean Flux Study (JGOFS), has been studying the ocean carbon cycle to quantify and model the biological and physical processes whereby CO2 is pumped from the ocean's surface to the depths of the ocean, where it can remain for hundreds of years. This project is one of the largest multi-disciplinary studies of the oceans ever carried out and this book synthesises the results. It covers all aspects of the topic ranging from air-sea exchange with CO2, the role of physical mixing, the uptake of CO2 by marine algae, the fluxes of carbon and nitrogen through the marine food chain to the subsequent export of carbon to the depths of the ocean. Special emphasis is laid on predicting future climatic change.
Polar Oceanography
Polar Oceanography is an integrated synthesis of the biological, physical, geological, and chemical processes that occur in the polar oceans. The book represents the first modern interdisciplinary synthesis of this field.
Advertising to Baby Boomers
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Trois marins pour un pôle
1910 : planter le premier le pavillon national au pôle Sud est l'ambition de la Norvège, de la Grande-Bretagne et du Japon. Roald Amundsen, Robert Falcon Scott et Nobu Shirase se lancent dans l'aventure et mettent sur pied des expéditions fameuses, mais tous ne sont pas revenus vivants. La mer de Ross fut le passage obligé pour atteindre le pôle Sud. Pour y aller il fallait donc être marin et franchir les quarantièmes rugissants, les cinquantièmes hurlants et les soixantièmes mugissants. Ce sont les odyssées de ces trois hommes, de leurs équipages, et de leurs navires qui sont ici contées. Réussites et échecs de leurs campagnes sont revisités avec les moyens modernes de la connaissance. Dans le contexte de l'Année Polaire Internationale 2007-2009, nous n'aurions garde d'oublier l'immensité des exploits de ces hommes, eu égard aux rudimentaires moyens dont ils disposaient pour affronter tempêtes, icebergs et glaces antarctiques.
Evolution of Marine Coastal Ecosystems under the Pressure of Global Changes
Coastal and estuarine environments at the interface of terrestrial and marine areas are among the most productive in the world. However, since the beginning of the industrial era, these ecosystems have been subjected to strong anthropogenic pressures intensified from the second half of the 20th century, when there was a marked acceleration in the warming (climate change) of the continents, particularly at high latitudes. Coastal ecosystems are highly vulnerable to alteration of their physical, chemical and biological characteristics (marine intrusion, acidification of marine environments, changes in ecosystems, evolution and artificialization of the coastline, etc.).In contact with heavily p...
