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Wine Marketing and Sales
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
Master of Defence
George Silver's Paradoxes of Defence (1599) and Brief Instructions upon my Paradoxes of Defence (ca. 1605) are probably the most important works ever written on the Western martial tradition. Silver straddles the medieval and Renaissance worlds, summing up the collective experience of centuries of European warcraft, while presenting a fighting style that ensures victory in the urban battlefield of single combat, street brawls and honorable duels. Silver presents a complete integrated fencing system applicable to a wide variety of weapons, but more importantly provides a theoretical framework of universal principles by which to judge any technique, theory or strategy. He teaches how to identi...
The Arkwrights
Richard Arkwright was born in Preston in 1732. He married Patience Holt in 1755 and had a son, Richard, in the same year. After Patience's death in 1756, he married Margaret Biggens in 1761. He passed away in 1792, and was buried at Smelting Mill Green, close to Cromford Bridge.
Danger -- Falling Rocks
High adventure in the High Sierra, for mystery lovers and outdoor enthusiasts too.
Wagner's Visions
Examines the impact of contemporary ideas about the psyche and neglected yet crucial artistic influences on the psychological dimension of Wagner's operas, especially Die Feen, Der fliegende Holländer, Tannhäuser, Lohengrin, and the Ring. Wagner's Visions studies crucial influences on Wagner's dramatic style during the years before and just after the failed Dresden revolutionary uprising of 1849. Offering a detailed examination of Die Feen, Wagner's least-known complete opera, together with analysis of Der fliegende Holländer, Tannhäuser, Lohengrin, and the four Ring dramas, Katherine Syer explores the inner experiences of Wagner's protagonists. Sources ofparticular political significanc...
Wagner
It has long been acknowledged that Richard Wagner was a virulent antisemite, yet the composer has also been characterized as an idealistic revolutionary, and historians have puzzled over the paradox of these conflicting elements in his character. In this fascinating book, Paul Lawrence Rose argues that Wagner did not suddenly change from a progressive revolutionary into a reactionary racist; for him, as for many other Germans, the idea of revolution always contained a racial and antisemtic core. Rose approaches Wagner on varying levels so as to see him as he really was: he places Wagner within the context of mid-nineteenth-century German revolutionary culture; he studies the composer's whole...
Pocket People
This quick-reference guide provides on- the-go self-exploration, personality assessment and insight.Flip through the pages and explore each of the 78 personalities. Learn about the emotional and behavioral nuances in yourself and others. Experience greater compassion and understanding.This book is a collection of insights distilled from Paul Wagner's in-depth series, The Field Guide to Human Personalities.May you see yourself clearly, accept yourself fully, forgive yourself with abandon, and feel worthy of your dreams.Paul WagnerFeb 16, 2016Boulder, CO
Faces on the Clock
This guy is tough, and so is his message. (By Ruben Rosario, Pioneer Press, St. Paul, MN August 2011. Edited for length) Like the U.S. Postal Service, apparently nothing keeps Larry Bauer-Scandin - foster dad to 125 - from his self-appointed rounds. Not the weather. Not the heart ailments or the genetic neurological disorder that robbed him of movement and rendered him legally blind. The 64-year-old Vadnais Heights resident just gets up and does it. "My life was normal for the first nine years of my life until 1957 when my foot went to sleep, except that my foot never woke up," Bauer-Scandin told a group of inmates from the 3100 unit at the Dakota County Jail. But that's not the main message...
Wine Sales and Distribution
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.
