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Media Selling
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers a...
It's My Life! I Can Change If I Want to
Make changes that stick! Do you want to change yourself but don't know how? Using the four-step method in this book you will change faster and with less effort. Learn how your beliefs form your reality and how to change them to become your best version of yourself. Discover how to stop being a victim, modify or eliminate habits with ease, unlock your beliefs and design your reality.
Agile Product Development
Shows you what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively. Product development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product...
Design Leadership
What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America. Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including: How design leaders create a healthy company culture Innovative ways for attracting and nurturing talent Creating productive workspaces, and handling remote employees Staying on top of demands while making time for themselves Consistent patterns among vastly different leadership styles Techniques and approaches for keeping the work pipeline full Making strategic and tactical plans for the future Mistakes that design leaders made—and how they bounced back
Transforming education policy
Education is in a state of continual change and schools ever more diverse. People want more participation and meaning in their lives; organisations want more creativity and flexibility. Building on these trends, this timely book argues that a new paradigm is emerging in education, sowing the seeds of a self-organising system that values holistic democracy. It is an essential read for anyone (academics, policy-makers, practitioners, students, parents, school sponsors and partners) who is interested in how education can broaden its horizons.
From Impossible to Inevitable
Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook o...
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The Perfect Insurance Agency
The best all-around book ever written about the insurance business or any business for that matter. Do you often feel like you are: > Playing catch-up? > Reacting to most days rather than managing them? > Struggling with team communication and cooperation? > Moving from one marketing strategy to another with little success? > Do you want to learn how to: > Grow the agency faster? > Improve team morale? > Reduce employee turnover? > Implement better team training? > Motivate a passionate and caring team? > Build a skilled and reliable team? > Pass the one month off test?
