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Post-COVID Marketing Challenges
Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - ...
Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus increme...
Handbook on Tourism and Social Media
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Memoria y cuenta
None
Yo soy mujer, mujer soy yo
No te sorprendas, porque donde me tenías enclaustrada y atada a pesadas maderas abrasivas de mi fuerte humanidad que has marchitado cual rosa durante tantos siglos; obligándome a vivir en un mundo de quehaceres que también puedes y debes hacer hoy, cuando apenas te has dado cuenta de todo lo que soy capaz de ocasionar por tenerme catalogada como la que menos da y requiere de tu permiso para realizar cualquier gesta en la vida diaria, y en la que desde entonces me has cercado, aún siendo un animal racional que espera lo que merezco por derecho natural que me da la vitalidad de parir a iguales como yo y también a diferentes como tú que como yo, somos: inteligentes, honestos, confiables y trabajadores, pero siempre se te olvida que también soy cariñosa, amable, encantadora, astuta y por más que busques coartar mi género humano, debes entender para siempre que me he levantado, quitado tus cargas impuestas y decidí alcanzar mi verdadera identidad y reconocimiento al ser que soy. "Yo Soy Mujer. Mujer Soy Yo".
Delphi Collected Works of Luis de Camoes with The Lusiads (Illustrated)
Portugal's greatest poet, Luís de Camões is famous for his epic poem ‘The Lusiads’ and his mastery of lyrical verse. His influence is so profound that Portuguese is sometimes simply referred to as the ‘language of Camões’. The Delphi Poets Series offers readers the works of literature's finest poets, with superior formatting. This volume presents Camões’ collected poetical works, with beautiful illustrations and the usual Delphi bonus material. (Version 1) * Beautifully illustrated with images relating to Camões’ life and works * Concise introductions to the poetry * Images of how the poetry books were first printed, giving your eReader a taste of the original texts * Excell...
