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Inclusive Marketing
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also creat...
The Monthly Magazine
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Blockchain Technology and Computational Excellence for Society 5.0
Blockchain is the most disruptive technology to emerge in the last decade. The evolution of cryptocurrencies has carried with it a revolution in digital economics that has catapulted the application of blockchain technology to a new level across a variety of industries, including banking, security, networking, and more. Blockchain Technology and Computational Excellence for Society 5.0 closes the gap in existing literature by presenting a selection of chapters that not only shape the research domain, but also present supportive real-life problems and pragmatic solutions. This book presents a variety of highly relevant themes, concepts, and applications in blockchain, discussing topics such as cyber security, digital currencies, and intelligent networks, fueling awareness and interest. With its insight into various platforms, techniques, and tools, this book serves as a valuable resource for academicians, researchers, research scholars, postgraduates, professors, computer scientists, and technology enthusiasts.
Image Analysis and Recognition
ICIAR 2004, the International Conference on Image Analysis and Recognition, was the ?rst ICIAR conference, and was held in Porto, Portugal. ICIAR will be organized annually, and will alternate between Europe and North America. ICIAR 2005 will take place in Toronto, Ontario, Canada. The idea of o?ering these conferences came as a result of discussion between researchers in Portugal and Canada to encourage collaboration and exchange, mainly between these two countries, but also with the open participation of other countries, addressing recent advances in theory, methodology and applications. The response to the call for papers for ICIAR 2004 was very positive. From 316 full papers submitted, 2...
Scholarly Communication and the Publish or Perish Pressures of Academia
The promotion and dissemination of knowledge is a crucial part of the academic community. This is accomplished through the publication of new research through both traditional and emerging venues. Scholarly Communication and the Publish or Perish Pressures of Academia is an authoritative reference source for the latest material on methods and available networks for the publication of contemporary academic research. Highlighting innovative writing styles, ethical considerations, and marketing avenues, this book is ideally designed for researchers, upper-level students, scholars, professionals, and practitioners actively involved in the publication of academic research.
Information Seeking Behavior and Challenges in Digital Libraries
Digital libraries have been established worldwide to make information more readily available, and this innovation has changed the way information seekers interact with the data they are collecting. Faced with decentralized, heterogeneous sources, these users must be familiarized with high-level search activities in order to sift through large amounts of data. Information Seeking Behavior and Challenges in Digital Libraries addresses the problems of usability and search optimization in digital libraries. With topics addressing all aspects of information seeking activity, the research found in this book provides insight into library user experiences and human-computer interaction when searching online databases of all types. This book addresses the challenges faced by professionals in information management, librarians, developers, students of library science, and policy makers.
Encyclopedia of E-Health and Telemedicine
Patients and medical professionals alike are slowly growing into the digital advances that are revolutionizing the ways that medical records are maintained in addition to the delivery of healthcare services. As technology continues to advance, so do the applications of technological innovation within the healthcare sector. The Encyclopedia of E-Health and Telemedicine is an authoritative reference source featuring emerging technological developments and solutions within the field of medicine. Emphasizing critical research-based articles on digital trends, including big data, mobile applications, electronic records management, and data privacy, and how these trends are being applied within the healthcare sector, this encyclopedia is a critical addition to academic and medical libraries and meets the research needs of healthcare professionals, researchers, and medical students.
Image Analysis and Recognition
This book constitutes the thoroughly refereed proceedings of the 7th International Conference, ICIAR 2010, held in Póvoa de Varzin, Portugal in June 2010. The 88 revised full papers were selected from 164 submissions. The papers are organized in topical sections on Image Morphology, Enhancement and Restoration, Image Segmentation, Featue Extraction and Pattern Recognition, Computer Vision, Shape, Texture and Motion Analysis, Coding, Indexing, and Retrieval, Face Detection and Recognition, Biomedical Image Analysis, Biometrics and Applications.
Handbook of Research on Emerging Developments in Data Privacy
Data collection allows todays businesses to cater to each customers individual needs and provides a necessary edge in a competitive market. However, any breach in confidentiality can cause serious consequences for both the consumer and the company. The Handbook of Research on Emerging Developments in Data Privacy brings together new ideas on how to deal with potential leaks of valuable customer information. Highlighting the legal aspects of identity protection, trust and security, and detection techniques, this comprehensive work is a valuable resource for any business, legal, or technology professional looking to improve information security within their organization.
