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The Economics of Counterfeit Trade
  • Language: en
  • Pages: 204

The Economics of Counterfeit Trade

The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is known is that this illicit trade has infected nearly every industry from pharmaceuticals to aircraft parts. Software and music piracy are easy targets widely reported in the media. In 2007, the Business Software Alliance (BSA) estimated that 38% of personal computer software installed worldwide was illegal and the losses to the software industry were $48 billion worldwide. The Recording Industry Assoc...

Protecting Your Intellectual Property Rights
  • Language: en
  • Pages: 240

Protecting Your Intellectual Property Rights

Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit...

Handbook of Research on Counterfeiting and Illicit Trade
  • Language: en
  • Pages: 520

Handbook of Research on Counterfeiting and Illicit Trade

This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.

Italy in a European Context
  • Language: en
  • Pages: 218

Italy in a European Context

  • Type: Book
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  • Published: 2016-02-03
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  • Publisher: Springer

This edited collection investigates the role of Italy in pursuing the EU five targets by 2020: R&D/innovation expenditures; the energetic measures for climate change; migration; the counter actions against poverty and social exclusion. This ambitious book uses a multidisciplinary approach and original field studies to tackle this important topic.

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
  • Language: en
  • Pages: 896

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

  • Type: Book
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  • Published: 2015-12-12
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  • Publisher: Springer

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

Dark Commerce
  • Language: en
  • Pages: 375

Dark Commerce

Though mankind has traded tangible goods for millennia, recent technology has changed the fundamentals of trade, in both legitimate and illegal economies. In the past three decades, the most advanced forms of illicit trade have broken with all historical precedents and, as Dark Commerce shows, now operate as if on steroids, tied to computers and social media. In this new world of illicit commerce, which benefits states and diverse participants, trade is impersonal and anonymized, and vast profits are made in short periods with limited accountability to sellers, intermediaries, and purchasers. Louise Shelley examines how new technology, communications, and globalization fuel the exponential g...

Re-conceptualizing Enterprise Information Systems
  • Language: en
  • Pages: 230

Re-conceptualizing Enterprise Information Systems

This book constitutes the post conference proceedings of the 5th International IFIP Working Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2011), held in Aalborg, Denmark, October 16-18, 2011. The 12 papers presented in this volume were carefully reviewed and selected from 103 submissions. The papers are organized in four sections on conceptualizing enterprise information systems; emerging topics in enterprise information systems; enterprise information systems as a service; and new perspectives on enterprise information systems. These papers are complemented by two keynotes and a short summary of the co-located Workshop on Future Enterprise Information Systems using Lego Serious Games.

HR 4.0 Practices in the Post-COVID-19 Scenario
  • Language: en
  • Pages: 239

HR 4.0 Practices in the Post-COVID-19 Scenario

  • Type: Book
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  • Published: 2024-05-13
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  • Publisher: CRC Press

This new volume examines the dramatic impact of the COVID-19 pandemic and its embrace of the digital revolution on human resources management practices, providing a better understanding of the emerging role of HR 4.0 and equipping HR professionals with the knowledge they need to chart plausible future organizational directions. The book will familiarize readers with the most relevant and latest concepts of HR 4.0 practices, providing tools for solutions to complex problems in managing a multigenerational workforce in this volatile, uncertain, complex, and ambiguous (VUCA) world. The chapter authors discuss an array of topics, including the work-from-home transition, digitization of the workforce, employee work-life balance, task automation technologies via AI, HRM curriculum at schools and universities, employee development, e-recruitment, internal marketing, and more.

Enterprise Information Systems of the Future
  • Language: en
  • Pages: 287

Enterprise Information Systems of the Future

  • Type: Book
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  • Published: 2013-01-31
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  • Publisher: Springer

This book constitutes the proceedings of the 6th International IFIP Working Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2012), held in Ghent, Belgium, during September 19–21, 2012. The theme of the conference was "enterprise information systems of the future –– evolving toward more performance through transparency and agility," mirroring the trend toward more open and more flexible systems. In all, 53 contributions were submitted and after a rigorous review process 10 full papers and 15 short papers were selected for publication in this book. These 25 papers present a well-balanced mix between the traditional social sciences and the novel des...

Measurement and Research Methods in International Marketing
  • Language: en
  • Pages: 252

Measurement and Research Methods in International Marketing

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.