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The Consumer Mind
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Sun-chaser
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Truth Seeker
TRUTH SEEKER is a thriller about a Native American Intelligence Operative investigating the murder of three Washington Journalists, when he uncovers a Brazilian Mafia conspiracy that has serious repercussions for the United States Government. Billy Tyson ""Wolf Tracker,"" the Father of the main character, an Apache Tribal Chief in New Mexico, met Rebecca, his Mother, on a Kibbutz in Israel, where Billy was sent to learn about the Israel farming methods. They married and had a son, who became a special intelligence agent for the U.S. Government. J. Patrick O'Connor holds dual nationality, Irish and American. He was educated in the United States and spent twenty years in Private Security and Intelligence work for Governments and International Companies, both in the United States and Europe. He has had several non-fiction books published and this is his first fiction novel.
Captured
More than five thousand American civilian men, women, and children living in the Philippines during World War II were confined to internment camps following Japan's late December 1941 victories in Manila. Captured tells the story of daily life in five different camps--the crowded housing, mounting familial and international tensions, heavy labor, and increasingly severe malnourishment that made the internees' rescue a race with starvation. Frances B. Cogan explores the events behind this nearly four-year captivity, explaining how and why this little-known internment occurred. A thorough historical account, the book addresses several controversial issues about the internment, including Japane...
My Life In Pieces—Writers, Rogues, The Road and The Rock
In the foreword to this collection, Robert Lipsyte writes that Ambrose Clancy “can uncoil a sentence like a silken rope, snap it like a whip, tie up a complicated thought. He can write long, he can write short, he can build a case, he can murmur a spooky tale …” In a career spanning four decades, Clancy’s feature writing for major publications—including GQ, The Washington Post and the Los Angeles Times—has profiled legendary writers, politicians (and other rogues); brought sharp-eyed views of Ireland, Venice, London, Amsterdam, Frank McCourt’s Limerick, the New York of Harlem, Queens and the Lower East Side; spent time with a Belfast prize fighter during The Troubles; and hiked...
Arriving Where We Started
A memoir about an American girl's personal odyssey in post-World War II Europe, "Arriving Where We Started" offers "a deeply engaging, marvelously intelligent story about growing up . . ." ("The New York Times").
Recommended Books in Spanish for Children and Young Adults
Whether used for the development and support of an existing collection or for the creation of a new collection serving Spanish-speaking young readers, this outstanding resource is an essential tool. Following the same format as the highly praised 1996-1999 edition, Schon presents critical annotations for 1300 books published between 2000 and 2004, including reference, nonfiction, and fiction. One section is devoted to publishers' series, and an appendix lists dealers who carry books in Spanish. Includes author, title, and subject indexes.
Uplifting Stories
This collection of inspirational narratives, curated by the popular founder of Uplifting Content, is sure to change your perspective—and maybe even restore your faith in humanity. If you can’t bear to watch the news lately, you’re not alone. Luckily, Ione Butler is here to offer you an alternative—and maybe even restore your faith in humanity. As the founder of Uplifting Content, a social media platform followed by over 1.4 million people, she has interviewed some of the most inspiring people in the world. Here, she shares their remarkable stories and the lessons they’ve learned to help you through life’s many challenges. Among the amazing folks you’ll meet is Kyle Maynard, a m...
Official Gazette
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The Mariachi Voice
"The voice is the most important instrument in Mexican Ranchera (Mariachi) music because the bulk of its repertoire is sung. However, no book on vocal care and production, voice history, diction, technique, graded song lists, and warm-ups for Mariachi singers has been available until now. Dr. Juanita Ulloa has designed The Mariachi Voice to create a bridge between the voice and Mariachi fields, and to extend the reach of training and advocacy for Mariachi vocal training to academic programs, voice studios, and individual singers. Her Operachi style evolved out of her own training, touring, recording, and training of others as a specialist in Mexican and Latin American song. In The Mariachi V...
