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Consumer Neuroscience
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual resu...
My Overdue Book
My Overdue Book: Too many stories not to tell: spells out the varied episodes in the life of a man who spent decades working in Hollywood. He began as a little boy in Cincinnati impressed early on by the broadcasting magic of radio and then TV in the middle of twentieth century America. His drive to get into broadcasting culminates in an early success that gets interrupted by an unexpected sidebar in The US Army and a subsequent tour as an Infantryman in Vietnam in the late 1960's. His yearlong excursion in "Fun City East," with its repeated life and death experiences, had lifelong effects on this soldier-of-media. Following his wanderings through the jungles of Vietnam, Bright's interaction...
Therapeutic Laser Endoscopy in Gastrointestinal Disease
The endoscopic use of lasers in the treatment of gastrointestinal d~seases began within the last decade and has evolved rapidly. Work is now being done at more than 150 centers in Europe, the United States, Japan and the rest of the world. To date no publi cation has defined the state of the art. This text attempts to fill that void. To disseminate information about therapeutic laser endoscopy, an increasing number of short courses have been sponsored in the United States wherein the attendee hears didactic lectures, views video tapes, and in addition, has the opportunity to have a "hands-on" experience with endoscopic laser therapy in the animal labs. This book is an expansion of the materi...
Perspectives on the ‘Bilingual Advantage’: Challenges and Opportunities
The claim that multilanguage acquisition drives advantages in ‘executive function’ is currently an issue of vigorous debate in academic literature. Critics argue that evidence for this advantage has been confounded by unsound or questionable methodological practices, with some investigators abandoning research in this area altogether, indicating either that there is no bilingual advantage or that it is impossible to capture and therefore rule out alternative explanations for group differences. Over the past decade, and against this backdrop, theory has developed from a relatively narrow focus on inhibitory control to incorporate theory of mind, rule-based learning, reactive and proactive...
Burning Bright
They're hunting her. Deep in north California's redwood forests, June Cassidy is hiding. She's no idea who's after her, why they want her or how much longer she can survive. But she's not the only fugitive hiding in the woods. After eight years a soldier, Peter Ash came home with only one souvenir: what he calls 'white static', a crippling claustrophobia due to post-traumatic stress that has driven him far from conventional life and deep into the wilderness, living rough, sleeping under the stars. The odds are against them, but Peter might just be the one man with the skill set to get June out of the woods alive.
Consumer Neuroscience
In order to truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience, and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods; the field of affective neuroscience for a deeper understanding of emotions; mechanisms and applications of neuroimaging methods; lifespan development neuroscience; fundamentals of visual neuroscience; cross modal correspondence...
Peter Rabbit: Hide and Seek!
Peter Rabbit, Beatrix Potter's world-famous creation, is hopping off on new adventures in this brand new picture book series created by bestselling creators, Rachel Bright and Nicola Kinnear. Peter puts his inventive brain to good use when he helps his friends outfox Mr. Tod in a game of hide and seek - an excellent invisibleness cloak of leaves is just the thing to hide little bunnies. But when Peter can't resist boasting a little too loudly about his genius invention, hide and seek quickly turns into an unexpected chase! This mischievous, little rabbit has been a favourite character for over 100 years and these new stories celebrate Peter's cheeky nature, adventurous spirit and never-ending curiosity in a truly modern way. Check out Head Over Tail to read more Peter Rabbit adventures!
At the Bright Hem of God
Based on the author's visit in 1965, this unique volume is written as a love letter to the mid-Wales county of Radnorshire. Within its autobiographical frame, this account covers the history and religious life of the area as reflected through its local writers and its adjacent townships, from 1176 to the present day. Exploring this fascinating location in detail, this investigation depicts its rural landscape as remote, wild, and renowned for shaping the lives of its inhabitants. Selecting key moments in its history--from the Middle Ages to the 21st century--this examination reviews the responses of writers as varied as Thomas Traherne, Bruce Chatwin, and Jean Jacques Rousseau. The result is a unique portrait of the county--what it is like to have lived there and to live there still--that captures the essence of a hidden part of Wales and Britain. Within this intriguing narrative, the various landscapes of borders--physical, emotional, and intellectual--from the author's own particular racial, religious, and spiritual identity are analyzed, forming a complementary exploration of the human condition.
Mr. Carry On
The Carry On films were the brainchild of Peter Rogers, one of Britain's most admired and respected film producers. This biography charts his career and his marriage to Betty Box, the country's first female producer, as well as documenting his 40-year partnership with director Gerald Thomas.
Peter Rabbit: Up and Away
Peter Rabbit, Beatrix Potter's world-famous creation, is hopping off on new adventures in this brand new picture book series created by bestselling creators, Rachel Bright and Nicola Kinnear. Peter is being a helpful bunny and looking after Jemima Puddle-duck's eggs one sunny spring day. Peter soon has to put his inventive brain to use when the eggs hatch and it's time to teach the little ducklings how to fly. But when bouncers, spinning hats and flying jumps don't work, will Peter learn that everyone learns at their own pace. This mischievous, little rabbit has been a favourite character for over 100 years and these new stories celebrate Peter's cheeky nature, adventurous spirit and never-ending curiosity in a truly modern way. Check out Head Over Tail and Hide and Seek to read more Peter Rabbit adventures!
