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In the past, when goods and services were simpler, measurement of quality was self-evident. As business became more complicated, so too did the implementation of quality management and our ability to measure it. Ultimately, the practice of quality strayed from being a business practice to become much more of an engineering discipline producing plen
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Thousands of product manufacturers are practicing quality enhancement techniques to satisfy their customers, but do they really know what their customers want? And how do consumers know if they're receiving quality products? This is the first book that explains product quality from the consumer's perspective. The authors help consumer-product manufacturers provide true customer satisfaction and much more.