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Tackling NHS Jargon
Used properly jargon can be effective, but used incorrectly it can damage communications, waste time and money, and harm public, patient and staff relations. This book will enable and encourage readers to use language that the intended audience will understand. It provides practical advice based on the author's experience of producing National Health Service documents and contains explanations of common NHS jargon, with alternatives. Plain speaking and writing techniques are included, and there are numerous examples from real NHS management communications. This is an invaluable book for Health Service managers, clinicians with management responsibilities and all those responsible for communicating information about healthcare.
Willing's Press Guide
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
Benn's Media
None
Consumer Data Research
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.--
Willings Press Guide
This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast and to give details about the leading newspapers and periodicals in the United Kingdom.
AIDS, Drugs and Prevention
AIDS, Drugs and Prevention brings together a range of international contributions on the research, theory and practice of developing community-based HIV prevention. It aims to understand how individual actions to prevent HIV transmission are constrained and encouraged by situational and social context. Drawing on ethnographic and epidemiological research among populations of drug users, sex workers and gay men, it explores how future HIV prevention interventions can target changes at the level of the individual as well as at the level of the community and wider social environment. AIDS, Drugs and Prevention offers practical and theoretical insights into community-based health work in the time of AIDS. It provides invaluable reading for students, lecturers, researchers and practioners in health promotion, health policy, social work and medical sociology.
