Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Atlas of American Higher Education
Here is an essential reference book which will be enthusiastically welcomed by all those interested in American higher education. This innovative approach to the presentation of educational information is a welcome change from the traditional portrayal of such data in the form of dry statistics, tables, and charts. The striking visual approach provides the reader with a clear, concise understanding of higher education in this country and furnishes a comprehensive overview of current trends. By seeing the data graphically portrayed, even a casual reader can develop a broad understanding of basic information in a relatively short period of time. From the masses of information that are regularl...
Consumerism
None
Immigration Service
None
Essentials of Marketing High Technology
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Perspectives on Promotion and Database Marketing
Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing
Handbook of Marketing and Society
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of ...
History of the University of Connecticut School of Business Administration
The School of Business Administration at the University of Connecticut was created in 1940 at about the same time that the university changed its name to the University of Connecticut. This book chronicles the School’s journey to excellence over its first 75 years of existence. The School operates degree programs at four major locations. The School has grown from a faculty of 5 in 1940 to 112 in 2015. Starting with just an undergraduate program in 1940 the offerings of the school now include multiple MBA and MS programs as well as a Ph.D. program. Recognition of the quality of the School’s programs is represented by its AACSB accreditation and its rankings. In the most recent year its MBA program has been ranked in the Top 50 among all programs and the Top 25 among all public programs. Its MS in Accounting Program recently was ranked as number 3 in the country.
From Label to Table
How did the Nutrition Facts label come to appear on millions of everyday American household food products? As Xaq Frohlich reveals, this legal, scientific, and seemingly innocuous strip of information can be a prism through which to view the high-stakes political battles and development of scientific ideas that have shaped the realms of American health, nutrition, and public communication. By tracing policy debates at the U.S. Food and Drug Administration, Frohlich describes the emergence of our present information age in food and diet markets and examines how powerful government offices inform the public about what they consume. From Label to Table explores evolving popular ideas about food, diet, and responsibility for health that have influenced what goes on the Nutrition Facts label—and who gets to decide that.
