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An Integrative Guide to Consumer Neuroscience
"This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts. The first three chapters discuss the scope of consumer neuroscience, relevant psychological phenomena, and the human brain. The following three chapters cover the relevant mathematics, scanner technologies, and data analyses. The next five chapters discuss concepts and applications of consumer neuroscience, some of which are rather well established, and some reflect cutting-edge research. Specifically, issues of individual, social, and commercial consumer neuroscience are addressed in addition to aspects related to gender differences, abnormal consumer behaviour, ageing, and organizational behaviour. The final two chapters discuss research ethics and future directions, respectively"--
The Palgrave Handbook of Global Mormonism
This handbook explores contemporary Mormonism within a global context. The authors provide a nuanced picture of a historically American religion in the throes of the same kinds of global change that virtually every conservative faith tradition faces today. They explain where and how the Church of Jesus Christ of Latter-day Saints has penetrated national and cultural boundaries in Latin America, Oceania, Europe, Asia, and Africa, as well as in North America beyond the borders of Mormon Utah. They also address numerous concerns within a multinational, multicultural church: What does it mean to be a Latter-day Saint in different world regions? What is the faith’s appeal to converts in these places? What are the peculiar problems for members who must manage Mormon identities in conjunction with their different national, cultural, and ethnic identities? How are leaders dealing with such issues as the status of women in a patriarchal church, the treatment of LGBTQ members, increasing disaffiliation of young people, and decreasing growth rates in North and Latin America while sustaining increasing growth in parts of Asia and Africa?
Alberta Newspapers 1880-1982: An Historical Directory
Studies of Alberta's newspapers have generally concentrated on better-known newspapers published in major centres and the organs of significant political parties. Gloria H. Strathern's exhaustive historical directory makes it possible to review the role of the press on a more comprehensive basis.
Handbook of Developments in Consumer Behaviour
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Covid-19 Responses of Local Communities around the World
Presenting a wide range of international case studies, the contributors to this book study the impact of Covid-19 on the risks faced by communities around the globe. Examining cases from the Americas, Europe and Asia – including Mexico, Brazil, China, India, France, and Belgium – Kuah, Guiheux, Lim and their collaborators look at how communities have coped with the social and economic impacts of the pandemic, as well as the public health concerns. Using a framework of risks, fear, and trust, they evaluate how the global health crisis has both revealed and exacerbated a deep crisis of confidence in institutions and systems around the world. In reaction to this they also look at how indivi...
Handbook of Service Marketing Research
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Order on the Edge of Chaos
Order on the Edge of Chaos answers the question: how do people today create and sustain order in their lives and in their groups?
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective
This e-book brings together scholars in both the neurosciences and organizational sciences who have adopted various approaches to study the cognitive mechanisms mediating the social behavior that we see within organizations. Such an approach has been termed by ourselves, and others, as ‘organisational cognitive neuroscience’. In recent years there has been a veritable increase in studies that have explored the cognitive mechanisms driving such behaviors, and much progress has been made in understanding the neural underpinnings of processes such as financial exchange, risk awareness and even leadership. However, while these studies are informative and add to our understanding of human cog...
