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Managing Corporate Design
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business rol...
Peter Phillips
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Peter Phillips
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Peter Phillips
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A Philosophical Commentary on the Politics of Aristotle
The Politics, Aristotle's classic work on the nature of political community, has been a touchstone of Western debates about society and government. In this volume, Peter Simpson presents a complete philosophical commentary on the Politics, an analysis of the logical structure of the entire text and each of its constitutive arguments and conclusions. Unlike other contemporary works on the Politics, Simpson's philosophical commentary is not, save incidentally, a discussion of philological and historical questions, a speculative elaboration of Aristotle's arguments, or a comparison of the philosopher's ideas with those of other ancient and modern theorists. Such treatments, argues Simpson, must be grounded in a thorough understanding of the philosophical content of the work--a point that underscores the need for this thorough and accurate analysis. Keyed to the ancient Greek text as well as to Simpson's own innovative translation of it (UNC Press, 1997), this book will stand as a valuable commentary on the philosophical argument in the Politics and will serve as a sound basis for future study of Aristotle's political thought.
Creating the Perfect Design Brief
In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.
Peter Phillips
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Giants
A look at the top 300 most powerful players in world capitalism, who are at the controls of our economic future. Who holds the purse strings to the majority of the world's wealth? There is a new global elite at the controls of our economic future, and here former Project Censored director and media monitoring sociologist Peter Phillips unveils for the general reader just who these players are. The book includes such power players as Mark Zuckerberg, Bill Gates, Jeff Bezos, Jamie Dimon, and Warren Buffett. As the number of men with as much wealth as half the world fell from sixty-two to just eight between January 2016 and January 2017, according to Oxfam International, fewer than 200 super-co...
Peter Phillips
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Peter Phillips
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