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Translation and Power
The book discusses the relation between translation and power and how it shapes what one ultimately sees in translated texts.
Media and Education in the Digital Age
Presents an invitation to informed and critical participation in the current debate on the role of digital technology in education and a comprehensive introduction to the most relevant issues in this debate. This book offers conceptual tools, ideas and insights for further research.
Culture(s) and Authenticity
This book critically analyzes various means by which the authentic is searched for, staged, admired, dismissed, replicated or simply taken for granted. What is at work in such discursive practices is a poetics of imitation. This is seen as a paradoxical kind of poetics which renounces the authenticity of the created text.
The Discursive Dimension of Employee Engagement and Disengagement
The book analyses organizational disengagement and its unwanted consequences at an organizational and at individual level. The author argues for the existence of an additional dimension of employee disengagement. The author analyses how people frame their decisions of staying or leaving organizations by defining their employment situation.
Academic Culture
The author of this book formulates a general thesis that in the academic culture, since the emergence of the first universities until this very day, two types of that culture have competed with each other, i.e., a corporate and templar one. In his remarks, the author tries to highlight it through the presentation of: 1. The functioning of academia in different time periods, 2. The beliefs of scholars, 3. The ways scholarly achievements have been evaluated, 4. The legal acts for science and academia. A considerable part of this study is devoted to the analysis of the Polish academic culture, including the attempts of adjusting the existing standards of conducting research and educating students to the ones prevailing in the leading Western countries.
Marketing in the Digital Era
This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
Current Trends in Corpus Linguistics
This book shows how corpus linguistics and discourse analysis can benefit from the cooperation with a variety of other language-related disciplines, such as cognitive linguistics, appraisal theory, corpus stylistics and cultural studies. From different perspectives, each chapter will contribute to the understanding of the importance of corpus linguistics as an outstanding tool for the study of language, both alone and in combination with other academic and scientific disciplines.
Places of Food Production
This book analyses the interaction between food, self-conceptions and region using three thematic streams: Food and Region, Food and the Imagination, and Alienation and the Handling of Food. It reflects on important questions concerning the impact on our lives of places of food production in an increasingly industrialised and globalised world.
Let's Write about Science
This book contributes to the discourse about science communication strategies from different perspectives. It provides models, projects and case studies of international academicians and practitioners from different fields. The book is divided into two parts. The first part sets the focus on case studies and best practises of science communication and storytelling. The second part presents 40 different popular science texts about different topics written by students within the scope of the course "Science Writing and Journalism" in the Department of Communication and Design at Bilkent University in Ankara. The students wrote popular science texts based on academic papers and sources and present them with a big variety of popularization strategies.
