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Bayesian Statistics and Marketing
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models use...
The Urban Community
Part of the Sociology of the City series, originally published in 1959, this volume looks at the urban community bringing together rural and urban sociology. It advises that areas need to be looked at in terms the way of the life of the inhabitants and not by size and that urban sociology needs to assume a more global perspective, not just locally.
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Making Rapid Response Real
This book discusses the reasons why doctors and nurses might be reluctant to make use of Rapid Response Teams (RRTs), which provide critical care in hospitals, in spite of the possible benefits. This book offers recommendations for how leaders can fuel successful adoption of an innovative practice.
Handbook of the Economics of Marketing
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.
Pathways in the Workplace
In this book John Miller demonstrates that access to networks of organizational communication is in fact fundamentally influenced by race and gender.
Why Families Move
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Handbook of Constraint Programming
Constraint programming is a powerful paradigm for solving combinatorial search problems that draws on a wide range of techniques from artificial intelligence, computer science, databases, programming languages, and operations research. Constraint programming is currently applied with success to many domains, such as scheduling, planning, vehicle routing, configuration, networks, and bioinformatics.The aim of this handbook is to capture the full breadth and depth of the constraint programming field and to be encyclopedic in its scope and coverage. While there are several excellent books on constraint programming, such books necessarily focus on the main notions and techniques and cannot cover...
