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Faster Than Normal
A refreshingly practical and honest guide that rewrites the script on ADHD Peter Shankman is a busy guy -- a media entrepreneur who runs several businesses, gives keynote speeches around the world, hosts a popular podcast, runs marathons and Iron Mans, is a licensed skydiver, dabbles in angel investing, and is loving father to his young daughter. Simply put, he always seems to have more than 24 hours in a day. How does he do it? Peter attributes his unusually high energy level and extreme productivity to his ADHD. In Faster Than Normal, Shankman shares his hard-won insights and daily hacks for making ADHD a secret weapon for living a full and deeply satisfying life. Both inspiring and practi...
Summary of Zombie Loyalists by Peter Shankman
Learn how to use great service to create rabid fans. Almost every day we encounter people who work in customer service. Perhaps you stop at the gas station before work where you interact with an attendant who pumps your gas. Or maybe you walk inside, get a cup of coffee, and interact with the employee behind the till. After work, you might head to the grocery store, the gym, or the bar for Happy Hour. No matter where you go, you interact with people who represent a company or business. So what happens when you encounter an employee who is just plain rude? Do they affect your day? Do they affect how you view that company? Of course, they do! Employees are on the frontlines for company represe...
Nice Companies Finish First
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. Shankman, a pioneer in modern PR, marketing, and advertising, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.
Customer Service
Use Social and Viral Technologies to Supercharge your Customer Service! Using social media, you can deliver amazing customer service-and generate an army of fans who'll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that-without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online-and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from onl...
The Experience of Samadhi
Dharma practice comprises a wide range of wise instructions and skillful means. As a result, meditators may be exposed to a diversity of approaches to the core teachings and the meditative path—and that can be confusing at times. In this clear and accessible exploration, Dharma teacher and longtime meditator Richard Shankman unravels the mix of differing, sometimes conflicting, views and traditional teachings on how samadhi (concentration) is understood and taught. In part one, Richard Shankman explores the range of teachings and views about samadhi in the Theravada Pali tradition, examines different approaches, and considers how they can inform and enrich our meditation practice. Part two consists of a series of interviews with prominent contemporary Theravada and Vipassana (Insight) Buddhist teachers. These discussions focus on the practical experience of samadhi, bringing the theoretical to life and offering a range of applications of the different meditation techniques.
Digital Influence
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Mastering the World of Marketing
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth mark...
Video Marketing Rules
Video Marketing Rules shows entrepreneurs and business owners how to take advantage of the Online Video Revolution for business and revenue growth. The Web - and in fact the whole world - has gone video. Cisco Systems predicts that, in the next couple of years, 90% of all web traffic will be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell. Video has also become the way we search (YouTube is the second most popular search engine), the way we "surf," and the way we make buying decisions. 65% of consumers will visit a brand's website and make a purchase decision after watching a video. As an entrepreneur, video marketing is your ...
The Sober Entrepreneur
Our relationship with alcohol can be complicated, to say the least. Most of Western civilization has glorified the experience into the upper echelons of social agreements, yet millions of us struggle with the substance. For the married, entrepreneurial man, things are more difficult. As pressures mount from our home, family relationships, and business demands, addictions are rampant. Addiction to alcohol, substances, and finding ourselves addicted to a professional prison of our own creation.
Girl about Town
-When fate brings Lulu and Freddie together in 1930s Hollywood, sparks fly--and gunshots follow---
