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Unforgettable
Are you struggling to create memorable and valuable experiences for your customers? Look no further than "Unforgettable: The Science of Creating Memorable Experiences" by Phil Mershon. In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Inside this book, you'll: Discover how to create life-changing experiences that leave a lasting impact on your audience. Learn how to minimize five common negative forces that can detract from any event. Find out how to craft meaningful moments tailored to any audience you are targeting. M...
The Thought Leader Way
The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. – Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. – Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania
Socialnomics
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local busines...
With One Voice
What do the Blues Brothers have in common with Bach and Christian worship? Explore the connection in this explanation of why the church sings.
The Pledge of a Lifetime
What is it about conflict that causes all of us to shy away? Why is it so difficult? What if there was a step-by-step process to guide us through conflict and create a deeper connection at the same time? And what if the principles learned could enhance all communication? In The Pledge of a Lifetime, follow Jake and Lisas story and discover how to transform tense confrontations into rich conversations. Watch family dynamics improve as everyone works together to communicate in a manner governed by love. From his years of conflict resolving experiences, Mark Oelze leads you into the counselors office between the covers of this book, where you will learn the keys to process any conflict, big or ...
Launch
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Social Networking and Impression Management
Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the dominant form of communication among Internet users. The architecture of SNSs provide opportunities to ask questions such as who am I; what matters to me; and, how do I want others to perceive me? Original research studies in this collection utilize both quantitative and qualitative methods to study a range of issues related to identity management on SNSs including authenticity, professional uses of SNSs, LGBTQ identities, and psychological and cultural impacts. Together, the contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods to further the conversation on impression management and SNSs, making this text essential for both students and scholars of social media.
The Active Workday Advantage
Move more and find a happier, healthier, more productive you. After a long day of sitting at work, your body aches, you have no energy, you' re drained of creativity and your mood has hit rock bottom. But that' s just part of your job, right? Wrong! It doesn' t have to be that way. The Active Workday Advantage will educate and inspire you to incorporate micro moves &– small and powerful moments of movement &– into your daily routine. Follow the suggestions in this fun and motivating book and you' ll boost your energy levels, improve your strength and flexibility, keep your attention span switched on, spark your creativity and reboot your brain for peak performance.With easy-to-follow, research-based suggestions for low-effort ways to move more and feel better, workplace wellness expert Lizzie Williamson empowers you to change your perspective on exercise, prioritise active habits and take control of your physical and mental wellbeing at work.
The Art of Worship
Paxson Jeancake's 'The Art of Worship' invites readers to explore the intersection of gospel, art, and worship. Each and every Lord's Day, there is the potential for moments of spiritual illumination and transformation to occur in the lives of God's people. In the midst of corporate worship -- through the artistic media of story, imagery, and expression -- people's eyes can be opened to the beautiful, paradoxical truth of the gospel. Gospel-centered worship, however, does not happen in a vacuum. It is crafted and facilitated by human leadership, informed by biblical inquiry and theological conclusions, and fleshed out in the context of a local culture and community. This book explores all of these various facets of worship to help worship leaders, worship planners, pastors, and laypeople experience and plan gospel-centered worship that is contextual and creative, for the glory of God and the edification of his people.
The Like Economy
The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users...your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bas...
