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Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented ...
Policies impending and neglecting the development of commercial services are a significant cause of the difficulties developing countries experience trying to expand exports. It is misguided to entrust public sector trade organizations with primary responsibility for providing exporters with support services that are better provided by private commercial enterprises.
Since the end of the Cold War, competition among states has been waged along economic rather than ideological or military lines. In Canada, as elsewhere, this shift has forced a rethinking of the role of intelligence services in protecting and promoting national economic security. The scholars and practitioners featured here explore the aim, existing mandate, and practical applications of economic espionage from a Canadian and comparative perspective, and present a range of options for policy-makers. Economic Intelligence & National Security examines the laws in place to thwart economic spying, and the challenges and ethical problems faced by agencies working clandestinely to support their national private sectors.
The drivers of globalization are removing the barriers that segregated the competitive space of the small and large firms in the past. It is becoming increasingly difficult for independent small firms to thrive in their traditional markets unless they are globally competitive. Managing an enterprise's commercial, industrial and political relations well, regardless of size and location, is the essence of the entrepreneurial challenge in this competitive arena. Small and medium size enterprises (SMEs) often face very different issues than large multinational enterprises do when confronting internationalization. This volume provides an in-depth discussion of these challenges. The contributors t...
This is a very creative book with very original and creative work that is even better applicable than the previous book "Reconstructing competition and its processes". All the models required a lot of expertise and in-depth understanding of the subject. There are around 120 or more research papers from which a lot of data has been sorted up and a lot of creative ideas have been added, taking into view the Canadian perspective. It is a book worth reading for people performing R&D, people working in the top level or middle level hierarchy, and university students who are eager to know more.
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
(Global logistics, North american business integration) -- Labor Relations, Policies, and management (Work and family, HR overseas) -- Strategic Management and organizational design (David Whitman) -- Control and Staffing (Transnational management systems, management information systems, repatriation) -- Trends and new directions (Vietnam)