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Strategic Marketing Management: Theory and Practice
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major pa...
The Architect
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The School in the Bush
Published in 1967: The School in the Bush is about Missionary Education in British territories in Africa.
At Least I Lived Longer
Whom did you outlive today? Cleopatra? Einstein? Hitler? AT LEAST I LIVED LONGER puts a new twist on biography with 3675 thumbnail profiles arranged by lifespans, down to the day, youngest to oldest, including historical figures and modern celebrities, women and men. Learning about famous people is fascinating, but surpassing them in some way is even better! As for me ... I may not have conquered the world like Alexander the Great, but AT LEAST I LIVED LONGER!
Irish Nationalists and the Making of the Irish Race
This is a book about Irish nationalism and how Irish nationalists developed their own conception of the Irish race. Bruce Nelson begins with an exploration of the discourse of race--from the nineteenth--century belief that "race is everything" to the more recent argument that there are no races. He focuses on how English observers constructed the "native" and Catholic Irish as uncivilized and savage, and on the racialization of the Irish in the nineteenth century, especially in Britain and the United States, where Irish immigrants were often portrayed in terms that had been applied mainly to enslaved Africans and their descendants. Most of the book focuses on how the Irish created their own ...
Historical Abstracts
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Power of a Woman. Memoirs of a turbulent life: Eleanor of Aquitaine
The feminine spirit soars in Power of a Woman as Eleanor of Aquitaine, toughest of medieval women, relates her memoirs: of caring and loyalties, triumphs and trials; of her marriages to two warring kings, Louis VII of France, then Henry II of England. She speaks intimately, emotionally of her "too many quarreling sons," including Richard the Lionheart and John, of Magna Carta fame. A patron of troubadours, Eleanor commissions poetry as propaganda. She regales her readers with intrigues, crusades and tales of ruthless diplomacy against barons, kings, popes and Thomas Becket, while confessing her loves, her hopes for her many children, and their fates.
