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Toward a Biopsychosocial Welfare State?
This open access book analyses the idea that medicine and psychology have a substantial (and underestimated) impact on Western welfare states. Based on mixed-methods analyses conducted in Germany, it analyses this influence on debates and policies related to unemployment, poverty, and childhood. The book demonstrates how the turn to neoliberalism and social investment thinking has created this medicalisation and psychologisation of social policies, and the contributions provide important insights for students and scholars of sociology of health and illness, political sociology, social and health policy, medicine, psychology, and public health.
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The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude
Inhaltsangabe:Introduction: Overview: This chapter will introduce the reader to ambush marketing together with identification of gaps in the current research. Further, this chapter will formulate resulting problems for managerial decisions and consequently propose research objectives. Finally, a brief overview of the methodology together with delimitations will be detailed. Background to the Research: The increased use of ambush marketing in the last decade as a form of communication is widely acknowledged (Brewer 1993; McKelvey 1994; Meenaghan 1994, 1996 and 1998; O Sullivan and Murphy 1998; Sandler and Shani 1989; Shani and Sandler 1998 and 1999). The reason for the increased activity rela...
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