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Adland
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
The Book of Proust
A reference book covering all aspects of Proust's life and works. It contains facts, figures, quotations, maps, lists, anecdotes and indexes. There are details of his friends, family and lovers; his novels, their themes and style; and his domestic life, tastes and preferences.
Nine Mathematical Challenges: An Elucidation
This volume stems from the Linde Hall Inaugural Math Symposium, held from February 22–24, 2019, at California Institute of Technology, Pasadena, California. The content isolates and discusses nine mathematical problems, or sets of problems, in a deep way, but starting from scratch. Included among them are the well-known problems of the classification of finite groups, the Navier-Stokes equations, the Birch and Swinnerton-Dyer conjecture, and the continuum hypothesis. The other five problems, also of substantial importance, concern the Lieb–Thirring inequalities, the equidistribution problems in number theory, surface bundles, ramification in covers and curves, and the gap and type problems in Fourier analysis. The problems are explained succinctly, with a discussion of what is known and an elucidation of the outstanding issues. An attempt is made to appeal to a wide audience, both in terms of the field of expertise and the level of the reader.
Abolition
The English translation of a behind-the-scenes account of the abolition of the death penalty in France
