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Motivation
The question of motivation in psychology is the fundamental problem of why organisms behave. In this book, originally published in 1975, various theoretical approaches – based on biological needs or on the way we perceive ourselves and our environment – are described and discussed, together with their supporting evidence, and the underlying relations between them are made clear.
Blown To Bits: How The New Economics Of Information Transforms Strategy
Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. Blown to Bits reveals how the spread of connectivity and common standards is redefining the information c...
Motivation and Emotion (PLE: Emotion)
Originally published in 1989, this title provided a wide-ranging and up-to-date review of a traditional area of psychology. It will be of great interest to all those who wish to discover what governs human behaviour and feeling – in other words, what makes people tick. Phil Evans explores the influences that determine a range of behaviour, from those with clear biological links such as eating, sleeping and sexual activity, to those specifically human concerns such as the need to achieve success or approval. He also analyses the feelings and emotions that often guide behaviour. He gives a detailed outline of various theoretical perspectives on what it is to be a human being: whether a biological organism with biological needs, a responder to environmental signals of pleasure, or a cognitively aware agent continuously processing information regarding current circumstances. His review of both cognitive and biosocial approaches conveys the liveliness of debate and argument within psychology at the time, and demonstrates that an understanding of all views is necessary to illuminate fully the complex nature of human behaviour.
A Midsummer Night's Dream
A Midsummer Night's Dream offers a skilfully edited version of Shakespeare's text with modern English translation. This dual text is presented in a highly illustrated, full colour cartoon style. Used by schools at Key Stages 1-5, (though primarily KS 2-4), this edition is also excellent for home study.
Romeo and Juliet
Romeo and Juliet offers a skilfully edited version of Shakespeare's text with modern English translation. This dual text is presented in a highly illustrated, full colour cartoon style. Used by schools at Key Stages 1-5, (though primarily KS 2-4), this edition is also excellent for home study.
People, Places and Events
Martin Green is a retiree/free-lance writer living in Roseville, California. In 1991, the year after he retired, he started writing articles for a weekly alternative newspaper in Sacramento, Suttertown News.. In the same year, he began free-lancing for the Neighbors section of the Sacramento Bee, contributing over 100 articles until Neighbors was discontinued in 2002.. Since 2000, Hes been writing for a monthly newspaper, the Sun Senior News, which goes to over 10,000 households in two retirement communities, Sun City Roseville (where he lives) and Sun City Lincoln Hills. He currently does two monthly features, Observations and Favorite Restaurants. This book is a collection of all, or almos...
Marx's Kapital
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Trotsky for Beginners
This text follows the rise and fall of Trotsky. Orator, military tactitian, historian and a cultural theorist, Trotsky was finally brought down by inner party-functionalism, exiled and then executed by Stalin. He recognized that the Stalinist system in Russia was merely a transitional state which could either move towards Socialism or revert to Capitalism. This text provides an introduction to Trotsky and his beliefs.
